Cole Custer

Cole Custer is a professional stock car racing driver who competes full-time in the NASCAR Cup Series, driving the No. 41 Ford Mustang for Stewart-Haas Racing. Known for his precision and aggressive driving style, Custer has quickly made a mark in NASCAR. He rose through the ranks from the Xfinity Series, where he was notably successful, culminating in multiple wins and a reputation as a strong competitor. Custer’s transition to the Cup Series has been watched closely as he continues to develop his skills against some of the top drivers in the sport. His notable achievements include winning his first Cup Series race in 2020 at Kentucky Speedway, highlighting his potential and determination in NASCAR’s premier series.

PERSONAL LIFE 

Cole Custer, born on January 23, 1998, in Ladera Ranch, California, grew up immersed in the world of racing, influenced by his father, Joe Custer, an executive at Stewart-Haas Racing. His early life in Ladera Ranch included attending Ladera Ranch Middle School followed by Tesoro High School, where he balanced his education with the early stages of his racing career.

Cole is married to Kari Custer. The couple’s relationship adds a personal dimension to his life, providing stability and support away from the racetrack. Outside of racing, Cole enjoys a range of outdoor activities and values the time he spends with family and friends. This balance between professional racing and personal life plays a crucial role in maintaining his focus and well-being as he competes at the highest levels of NASCAR.

CAREER AND EARLY SUCCESS 

Cole Custer’s racing career is marked by notable early success and rapid advancement through the ranks of motorsport. Starting his journey in racing as a child, Custer quickly demonstrated a natural aptitude and serious commitment to the sport.

Cole began racing quarter midgets at a young age and soon moved up to compete in various regional and national karting competitions. His talent was evident early on, leading to a progression into more competitive divisions, including late models and eventually the NASCAR K&N Pro Series. His performances in these early series showcased not only his driving skills but also his ability to adapt to increasingly challenging competition.

In the NASCAR K&N Pro Series, Custer made a significant impact, becoming the youngest winner in the series’ history at the time. His success continued as he moved into the NASCAR Camping World Truck Series, where he broke records again by becoming the youngest winner at the age of 16. His time in the Truck Series was marked by several victories and consistent performances that proved his capability at a national level.

Custer’s career took a substantial leap forward when he joined the NASCAR Xfinity Series with Stewart-Haas Racing. Over several seasons, he became one of the standout drivers in the series, accumulating multiple wins and regularly contending for the championship. His Xfinity career highlighted his growth as a driver, culminating in a particularly strong season in 2019, where he won several races and competed fiercely in the championship battle.

Based on his strong performances in the Xfinity Series, Custer was promoted to the NASCAR Cup Series, driving the No. 41 Ford Mustang for Stewart-Haas Racing. He made an immediate impact by winning his first Cup Series race at Kentucky Speedway in 2020. This victory made him one of the few rookies to win in their debut season in recent years.

Cole Custer’s career trajectory from karting to the pinnacle of NASCAR illustrates a path defined by dedication, skill, and a series of impactful early successes that set the stage for his ongoing development as a premier racing driver.

NET WORTH 

Cole Custer has established a successful career in NASCAR, which is reflected in his estimated net worth of $2.5 million. This financial achievement stems from his earnings as a professional race car driver and is bolstered by his sponsorship deals.

HAAS Automation, a leading manufacturer of CNC machine tools, is the primary sponsor for Cole Custer. In addition to his primary sponsor, Cole Custer is supported by several associate sponsors, including Simpson, JACOB Companies, Thompson, Autodesk, Mobil1, ONE CURE, an initiative focused on cancer treatment; and Panini.