Bridgestone Debuts ENLITEN Technology in Motorsports: Bridgestone Corporation said today that it would grant Bridgestone World Solar Challenge (BWSC) teams 63% recycled and renewable tires for the first time. This is Bridgestone’s first race with ENLITEN technology. The tires are designed for the 3,000-kilometer trek across Australia and aim to redefine environmentally responsible motorsport.
The BWSC event is especially important because, in 2023, Bridgestone will be in racing for 60 years. Bridgestone hopes to improve motorsport by introducing speed and sustainability technologies as part of its E8 Commitment to a sustainable future. The company is also working with DHL to ship these tires to Australia for the event without emitting CO2.
Bridgestone’s ENLITEN tire design is new. Motorsports use it, but it was designed for EVs. This technology reduces rolling resistance, wear, and weight for the severe BWSC event. The tires sent out will be sustainable and functional. Bridgestone Motorsports director Naotaka Horio is delighted to demonstrate this innovative technology in challenging settings.
Bridgestone promises to use 63% recyclable and renewable materials in these tires. This substantially increased from the 2019 BWSC’s 30% recycled and renewable resources. This blend contains recycled carbon black, rubber chemicals, and oil, making it eco-friendly. Bridgestone is also experimenting with rice husk silica and burned tire carbon black. The company prioritizes material circularity to create a sustainable transportation society.
Bridgestone extends its sustainability efforts to logistics by using DHL’s GoGreen Plus service. This prevents carbon emissions from shipping these tires to Australia. Sustainable marine fuel and Gold Standard carbon credits offset pollution.
People consider the BWSC as a vital step toward Bridgestone’s long-term plan. The eight ideals of Bridgestone’s E8 Commitment include Energy, Ecology, and Emotionthe comprehensive firm plan for a carbon-neutral mobility society. Bridgestone uses ENLITEN technology in the BWSC to demonstrate how these ideals are applied and demonstrate that it is committed to environmental sustainability while maintaining its brand power and technological leadership.
Even if this is enormous, Bridgestone must simultaneously fulfill efficiency and sustainability goals. These tires’ BWSC performance will test the company’s revolutionary technology. More auto firms may adopt these environmentally beneficial procedures if everything works well.
In conclusion, Bridgestone’s ENLITEN-equipped tires are a major step toward greener motorsports. Amazing advancements in material circularity and carbon-neutral logistics assist this. As the company celebrates 60 years in motorsports, its innovations demonstrate performance and sustainability.
Our Reader’s Queries
What does Bridgestone make?
Bridgestone Group caters to a global clientele with a diverse range of tires, including those for passenger cars, trucks, buses, aircraft, construction and mining vehicles, motorcycles, and more. Our tire solutions are designed to meet the unique needs of our customers, no matter where they are in the world.
What is the history of Bridgestone tires?
In 1930, the “Tabi” Socks Tire Division (known for making jika-tabi) produced the inaugural Bridgestone tire. A year later, on March 1st, 1931, the founder, Shojiro Ishibashi, established the Bridgestone Tire Co., Ltd. by making the “Tabi” Socks Tire Division independent.
What companies are owned by Bridgestone?
Bridgestone Americas is a diverse group of businesses that includes Bridgestone, Firestone, and other associated tire brands. In addition to providing top-quality tires, we also offer retail and credit services to our valued customers. Our commitment to excellence is evident in everything we do, and we take pride in delivering exceptional products and services to meet your needs. Whether you’re looking for tires for your car, truck, or SUV, or need assistance with financing or other retail services, Bridgestone Americas is here to help.
