VAST Racing Products Launch: NASCAR Cup Series driver Erik Jones and Erik Jones Racing are expanding their partnership with Michigan-based company Energy Products to support the national launch of their new VAST Racing Products Division. Earlier this year, Energy Products collaborated with Jones to promote and support the new P1 Battery product line. The P1 battery and additional racing-related products are now available on the recently launched VAST direct-to-consumer platform and will be featured as the primary paint partner on Jones’s No. 4 Super Late Model for the 56th running of the Snowball Derby in Pensacola, Florida, on December 3rd.
VAST Racing Products, accessible through an ecommerce store, offers hundreds of brands and over 100,000 part numbers related to racing, performance, and off-road vehicles. This direct-to-consumer platform is fully distributed to serve race fans nationwide.
To promote the new division, Energy Products has once again teamed up with Michigan native Erik Jones for the December race. Jones expressed his excitement, saying, “I’m fortunate to have a great partner in Energy Products. They are from my home state of Michigan, and they understand motorsports and the racing community. Earlier this year, we worked together to launch the P1 Battery brand, and now it’s exciting to see the VAST Racing Products division grow with products offered online for a variety of race fans. I can’t wait to see the VAST colors on my car and try to get another Derby win.”
VAST Racing Products will have staff onsite at this year’s Snowball Derby, with a product display in the fan midway at Five Flags Speedway. Fans can receive giveaways and learn about the new online platform.
Tom Willhite, Director of Marketing for Energy Products, expressed excitement about the partnership, stating, “Energy Products is thrilled to partner with Erik Jones for the 56th running of the Snowball Derby. After working with Erik to promote our P1 Battery brand, we knew he was the right person to team up with to introduce our new motorsports division, VAST Racing Products. This event always brings out the best drivers in short track racing, and we are excited to be riding along with a two-time Snowball Derby Champion.”
Jones has a storied history in the prestigious Snowball Derby, winning back-to-back victories in 2012 and 2013 and becoming the third driver in history to achieve this feat. The December late model spectacular at Five Flags Speedway has played a significant role in Jones’s career, propelling him into the spotlight and leading to opportunities in NASCAR.
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