NASCAR Set Add New Broadcast Partners: NASCAR is eyeing significant expansion plans within the American motorsports domain. At the Race Industry Week seminars, NASCAR President Steve Phelps revealed the league’s intention to onboard at least one, potentially two, new broadcast partners for the media rights negotiations set for the 2025 season and beyond.
While Phelps anticipates the continued presence of current broadcasters NBC and Fox, he hinted at the likelihood of fresh faces joining the fray. Recent reports have hinted at NASCARs strategic focus on incorporating streaming platforms into its upcoming deal.
In essence, its a smart move for our sport to diversify, Phelps conveyed during the seminar. The future of streaming and cable is uncertain. Yet, broadcast TV, currently available in 125 million homes, is a consistent presence.
The existing rights deal with traditional broadcasters stands at $820 million per season, with speculations from Front Office Sports indicating NASCARs potential pursuit of nearly $1 billion per season in forthcoming negotiations.
Despite a slight dip in viewership this season, NASCAR remains the preeminent force in American motorsports television. All this season’s points races averaged a viewership of 2.86 million per telecast, outshining the increasingly popular Formula 1, which averaged 1.24 million viewers.
Negotiating the upcoming media rights contracts will be pivotal for NASCAR’s ongoing growth strategy. Phelps highlighted the financial challenges faced by most NASCAR teams at the Cup level, emphasizing the significance of media rights revenues in addressing these issues
Also read: NASCAR Unveil New Broadcast Deal: Multiple Partners, Streaming Platform Highlight 2025 Plans
Our Reader’s Queries
What is the new media deal with NASCAR?
Starting with the first Cup race at Iowa Speedway on June 16, 2024, NBC Sports will broadcast the final 20 Cup races of the season, culminating with the championship race at Phoenix Raceway on Nov. 10. This marks the continuation of a 32-year partnership with NASCAR that began in 1983. The races will be aired on USA Network, providing fans with an exciting viewing experience.
What media rights does NASCAR have in 2025?
Starting from the 2025 NASCAR Cup Series season, there will be seven-year agreements with four broadcast partners – FOX Sports, NBC Sports, Amazon’s Prime Video, and TNT Sports (a division of Warner Bros. Discovery). These deals will continue until the 2031 season.
What is the new deal with NASCAR?
NASCAR has secured a fresh media rights agreement that will span seven years, starting from 2025. The deal features the return of FOX Sports and NBC Sports, as well as the addition of new streaming partners, Amazon Prime Video and TNT Sports. This move is set to expand the reach of NASCAR’s coverage, providing fans with more options to watch their favorite races.
How many sponsors does NASCAR have?
NASCAR’s business is all about league sponsorship values. The 58 official partnerships for the 2023 season vary in value depending on the rights held by each brand. However, they are usually signed at a premium price point.
