Wednesday, May 22, 2024
HomeNASCAR NewsNASCAR Cup Series NewsJTG Daugherty Key Partnerships Renewed for 2024 NASCAR Season

JTG Daugherty Key Partnerships Renewed for 2024 NASCAR Season

JTG Daugherty Key Partnerships: JTG Daugherty revealed on Tuesday the extension of multiple partnerships for the 2024 NASCAR Cup Series season, cementing key alliances that promise an exciting season ahead.

In their official announcement, JTG Daugherty confirmed Kimberly-Clark’s Cottonelle brand’s return as a partner on the #47 Kroger Chevrolet Camaro ZL1, piloted by 2023 Daytona 500 victory Ricky Stenhouse Jr. The iconic brand assumes a co-primary sponsorship role for the season opener at Daytona International Speedway.

Alongside the Kimberly-Clark update, JTG Daugherty also reaffirmed the continued collaboration with Bimbo Bakeries USA for the upcoming season.

Expressing enthusiasm, Lakish Hatalkar, Cottonelle’s Senior Marketing Director, remarked, “The history and prestige of the Daytona 500 make us proud sponsors of the No. 47 Kroger Racing Camaro, set to be showcased to millions of fans throughout the season. After an exceptional season for JTG Racing, we’re eager to sustain and strengthen our partnership across Cottonelle, Scott, and Kleenex brands in 2024.”

JTG Daugherty Key Partnerships (2)

Taylor Burgess, Senior Omnichannel Marketing Manager at Bimbo Bakeries USA, shared the sentiment, stating, “Bimbo Bakeries USA is excited to extend our longstanding partnership. After an impressive 2023, we anticipate an even better 2024. Look out for your favorite brands on the No. 47 Camaro.”

Defending Daytona 500 champion Ricky Stenhouse Jr. anticipates the upcoming season, buoyed by the return of Kimberly-Clark’s Cottonelle brand. Stenhouse, who triumphed in the monumental Daytona opener last year, secured his playoff berth. He reminisced, “Kimberly-Clark, a steadfast partner, returns to JTG Daugherty Racing, and it’s remarkable to note that the Daytona 500 is already sold out. It feels like yesterday when we celebrated in victory lane with the No. 47 Kroger® / Cottonelle Camaro and our Kroger Racing partners. We’re geared up to defend our title.”

Fans can catch JTG Daugherty and Ricky Stenhouse Jr. in action at the start of the 2024 NASCAR Cup Series during the Busch Light Clash at the Coliseum.

ALSO READ: JTG Daugherty Racing: Thriving Dynamics and Triumphs in NASCAR’s Cup Series

Our Reader’s Queries

Who sponsors JTG Daugherty Racing?

JTG Daugherty Racing has recently welcomed a number of new sponsors on board. These include big names such as The Coca-Cola Company, Kellogg Company (Cheez-It, Kellogg’s Frosted Flakes), Blue Buffalo (a pet food company), Dreyer’s Grand Ice cream (Drumstick), Tree Top, Upfield (Country Crock, I Can’t Believe It’s Not Butter!), Pit Boss, and Sugarlands Distilling. With such a diverse range of sponsors, JTG Daugherty Racing is sure to make a big impact in the racing world.

What NASCAR team does Brad Daugherty own?

The No. 43 jersey was selected to pay tribute to the iconic NASCAR driver Richard Petty, and he is a co-owner of the JTG Daugherty Racing team in the NASCAR Cup Series.

Who is the only black owner of a NASCAR team?

In the NASCAR Cup Series, only Daugherty and Jordan hold the distinction of being Black principal owners. Jordan, the legendary Chicago Bulls icon, is a co-owner of 23XI Racing, the team that boasts Bubba Wallace as its sole Black driver in the Cup Series.

Who does Kroger sponsor in NASCAR?

JTG Daugherty Racing’s team recently announced its complete lineup of sponsorship partners, with the 2023 Kroger Racing partnership taking center stage. This exciting collaboration will see the No. 47 race car sporting a range of grocery company store banners, including Kroger, Dillons, Food 4 Less, Fry’s Food Stores, Mariano’s, Ralphs, and Smith’s. With such a diverse range of brands on display, fans are sure to be thrilled by the dynamic and eye-catching design of the car.

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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