NASCAR Media Rights Deal: Amidst the fervor surrounding NASCAR’s highly anticipated new media rights deal, crucial details remain undisclosed, particularly concerning the revenue distribution among teams. The Race Team Alliance (RTA) has persistently advocated for a more equitable arrangement between NASCAR and the teams.
Addressing inquiries regarding the revenue split, NASCAR President Steve Phelps remarked, “At this juncture, there’s no definitive update on how the revenue will be distributed.”
He added, “The details will be negotiated between our teams and us over the coming months as we navigate the charter extensions. The timeline for finalizing this remains uncertain, yet both teams and NASCAR are committed to this process.”
Historically, NASCAR allocated 25 percent of its TV revenue to be disseminated among the teams, reserving 10 percent for the sanctioning body. A predominant share of 65 percent was directed towards the tracks, primarily owned by NASCAR or Speedway Motorsports.
NASCAR Unveils Monumental $7.7 Billion New Media Deal The newly inked NASCAR broadcast rights agreement spanning the 2025-2031 seasons signifies a paradigm shift towards diversified media partnerships. Per the arrangement, FOX Sports retains the rights to broadcast the initial 14 events of the Cup Series season.
Subsequently, Amazon Prime will stream the subsequent five events alongside all practice and qualifying sessions for the season’s first half. TNT is slated to televise five Cup events while providing race streams via its platforms. Warner Brothers Discovery enters the fray by offering practice and qualifying coverage for its segment of the schedule, available for streaming on its Max platform and airing on truTV.
Moreover, NBC Sports secures the rights to telecast the final 14 events of the Cup season, with a blend of races scheduled for broadcast on NBC and USA Network. This comprehensive agreement vows to expand NASCAR’s outreach, ushering in a new era of multifaceted coverage through an array of media brands and platforms. The deal’s estimated valuation stands at a substantial $7.7 billion, translating to an approximate annual revenue of $1.1 billion for NASCAR over the seven-year term.
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Our Reader’s Queries
What is the new media rights deal with NASCAR?
In a groundbreaking deal, the NASCAR Cup Series has signed on two new broadcast partners, Prime Video and TNT Sports, who will share coverage of 10 midseason races starting in 2025. These partners have also secured exclusive rights to practice and qualifying sessions for the entire Cup Series schedule until 2031. This move is set to bring fresh perspectives and exciting new coverage to the world of NASCAR racing.
Who owns the TV rights to NASCAR?
NASCAR has recently announced a new seven-year media rights agreement with four broadcast partners, namely Fox Sports, Amazon Prime, Warner Bros. Discovery, and NBC Sports. This deal will enable these partners to broadcast live coverage of all NASCAR Cup Series races from 2025 to 2031. This is a significant development for NASCAR fans who can now enjoy uninterrupted coverage of their favorite races. The agreement is expected to bring in more viewership and revenue for NASCAR, making it a win-win situation for all parties involved.
What media rights does NASCAR have in 2025?
Starting from the 2025 NASCAR Cup Series season, there will be seven-year agreements with four broadcast partners – FOX Sports, NBC Sports, Amazon’s Prime Video, and TNT Sports (a division of Warner Bros. Discovery). These deals will continue until the 2031 season.
What are the TV deals with NASCAR?
NASCAR has unveiled its new media rights deal, which will come into effect from the 2025 season. The deal will see the continuation of partnerships with Fox Sports and NBC Sports, while also welcoming new partners Amazon Prime and Warner Bros. This move marks a significant step forward for NASCAR’s media future, providing fans with even more ways to engage with the sport. With this new deal, NASCAR is set to continue its legacy as one of the most popular and exciting sports in the world.
