Kerry Tharp: A Revered Career, A Fond Farewell from NASCAR’s ‘Lady in Black

Kerry Tharp, a veteran renowned for his roles as the former USC sports information director and a seasoned NASCAR executive, announced his retirement in June 2023, culminating a remarkable journey spanning decades within the NASCAR realm. The decision to part ways after dedicating his heart and soul to this realm hasn’t been an easy one, especially after steering the ship at Darlington Raceway with unwavering confidence.

In a heartfelt swan song shared on Twitter, Tharp bid adieu to his seven-year tenure with nostalgia and pride, closing a chapter filled with dedication and passion. His influential presence at Darlington Raceway, affectionately referred to as “The Lady in Black,” commenced in 2016 following an extensive career steering NASCAR’s communications and executive roles in Charlotte.

The timing in 2023 signaled an opportune moment for Tharp to pass the baton of leadership at the legendary track to new hands. As his departure approached, ‘The Lady in the Black’ Twitter handle paid tribute, bidding farewell to the cherished Commander and expressing gratitude for his years of service.

This touching message prompted Tharp’s emotional response, acknowledging the honor of his journey, expressing gratitude to NASCAR, fans, drivers, teams, owners, sponsors, media, and especially to Darlington Raceway.

Reflecting on his illustrious 44-year career during a teleconference, Tharp highlighted the joy and fulfillment derived from his roles in college athletics and NASCAR, particularly emphasizing the recent success of the Throwback Weekend coinciding with NASCAR’s 75th anniversary.

He shared insights into his career trajectory, initially in collegiate athletics at the University of South Carolina and later transitioning to NASCAR’s licensing division in 2005 as a public relations executive. His shift to NASCAR became a transformative phase, notably under the guidance of Jim Hunter, propelling him into a significant role as the director of communications for competition.

Tharp’s pivotal leadership at Darlington during the challenging times of the 2020 COVID pandemic underscored his ability to steer NASCAR through unprecedented circumstances. As he embarks on retirement, Tharp aims to savor the joys of being a grandfather, cherishing the moments that lie ahead.