Chase Briscoe’s Hidden Link With HSBE: Chase Briscoe’s potential ties to Harris Blitzer Sports & Entertainment (HSBE) are stirring notable sponsorship rumors within NASCAR for 2025. As Briscoe gears up to replace Martin Truex Jr. at Joe Gibbs Racing, the possible HSBE collaboration signals groundbreaking sponsorship strategies amid shifting dynamics. With HSBE’s ownership of major sports franchises like the Philadelphia 76ers, their entry into NASCAR could transform brand visibility and Briscoe’s sponsorship allure. Amid a landscape where major brands like FedEx have exited, Briscoe’s link with HSBE amplifies anticipation around the evolving sponsorship framework and its potential impact on the sport’s future.
Key Highlights
- Chase Briscoe’s move to JGR creates potential for new sponsorship collaborations with HSBE.
- HSBE’s sports portfolio could offer Briscoe innovative and diverse sponsorship opportunities.
- Rumors suggest HSBE’s entry into NASCAR may involve sponsoring Chase Briscoe.
- HSBE’s involvement in NASCAR aims to expand its brand visibility and audience reach.
- Briscoe’s partnership with HSBE could reshape his sponsorship for the 2025 season.
Joe Gibbs Racing’s Major Overhaul for 2025
Joe Gibbs Racing is initiating a substantial overhaul for the 2025 season, driven by a disappointing finish where none of its drivers reached the championship 4. This tactical shift highlights a commitment to recalibrating its competitive edge. Central to this overhaul is a reshuffle in crew chief assignments, signaling a fresh approach aimed at enhancing on-track performance.
Importantly, Denny Hamlin and Ty Gibbs will enter the new season with revamped leadership, hoping to reignite their championship pursuits.
The decision to introduce Chase Briscoe into the No. 19 car, replacing the outgoing Martin Truex Jr., marks a critical moment in JGR’s recalibration efforts. Briscoe’s inclusion is expected to infuse youthful vigor and untapped potential into the team’s dynamics. This move not only capitalizes on Briscoe’s talent but also aligns with JGR’s broader plan of fostering emerging stars to secure long-term stability and success.
Moreover, JGR’s partnership with CampbellSoupCo introduces a substantial financial and tactical element to the overhaul. This collaboration, facilitated by Harris Blitzer Sports & Entertainment’s ownership stake in JGR, potentially provides a multifaceted enhancement to the team.

It opens avenues for diversified sponsorship opportunities, essential for sustaining and expanding competitive operations. While Denny Hamlin’s #11 team urgently needs a primary sponsor, the partnership’s implications may extend across the board, enhancing JGR’s comprehensive market presence.
Chase Briscoe’s Sponsorship Prospects for 2025
As Joe Gibbs Racing maneuvers through the sponsorship landscape for the 2025 season, Chase Briscoe’s arrival in the No. 19 car presents challenges and opportunities. With the departure of Martin Truex Jr. and FedEx, JGR finds itself in a significant moment to forge new partnerships.
The anticipation surrounding Briscoe’s potential sponsorship deals is palpable, especially with Bass Pro Shops continuing as a steadfast anchor sponsor. The intrigue, however, is heightened by rumors of a potential collaboration with Harris Blitzer Sports & Entertainment (HSBE), a connection subtly highlighted by Briscoe’s social media activities.
.@CampbellSoupCo will become an official partner of @JoeGibbsRacing as part of a broader deal with Harris Blitzer Sports & Entertainment, an investor in JGR.
🔲 The deal also involves the @Commanders, @Sixers and @NJDevils. pic.twitter.com/cE1arAe1Gu
— Adam Stern (@A_S12) October 17, 2024
The tactical alignment with HSBE could be a game-changer for Briscoe. Known for its diverse portfolio of 16 brands, HSBE offers a wellspring of opportunities for cutting-edge sponsorships, potentially reshaping the branding landscape of the No. 19 Toyota Camry. While it remains speculative which, if any, of these brands might become primary partners, the prospects are tantalizing.
Harris Blitzer Sports & Entertainment’s Entry into NASCAR
Harris Blitzer Sports & Entertainment’s potential immersion into NASCAR represents a bold expansion of their diverse sports portfolio. This venture aligns with their tactical vision of integrating and capitalizing on varied sports platforms. Currently, HSBE holds ownership of professional teams such as the Philadelphia 76ers, the New Jersey Devils, and the Delaware Blue Coats, establishing a strong presence across basketball and hockey.
Expanding into NASCAR would not only diversify their investments but also introduce them to a new audience and fan base. The potential deal with Joe Gibbs Racing (JGR) could herald a new era for HSBE, marking their entry into the high-octane world of motorsports.
- Diverse Portfolio: This move would further diversify HSBE’s portfolio, mitigating risks associated with over-reliance on traditional sports.
- Brand Visibility: NASCAR’s broad viewership could markedly increase brand exposure for HSBE’s existing franchises.
- Cross-Promotion Opportunities: Leveraging NASCAR’s platform could enable lucrative cross-promotional opportunities for their other sports teams.
- Fan Engagement: Entering NASCAR offers new ways to engage with a varied demographic, potentially expanding their fan base.
- Sponsorship Dynamics: HSBE’s involvement could reshape sponsorship landscapes, impacting existing NASCAR team partnerships.
This potential entry into NASCAR highlights HSBE’s inventive approach to sports management. However, should these rumors materialize, JGR and Denny Hamlin may face challenges in securing new partnerships.
Hunt for the #11 Car’s Primary Sponsor
In NASCAR sponsorships, securing a primary sponsor for the #11 car poses a considerable challenge for Joe Gibbs Racing, especially as they navigate the departure of long-time partner FedEx.
FedEx’s gradual withdrawal, culminating in their exit by 2024, exemplifies the broader trend of major sponsors like M&M’s and GEICO stepping away from the sport. This leaves teams like Joe Gibbs Racing to piece together a mosaic of sponsors to cover the financial demands of a full NASCAR season.
Despite the competitive sponsorship market, a glimmer of opportunity arises for Denny Hamlin and his team. As Kroger aligns with RFK Racing, potential conflicts with brands like King’s Hawaiian may create an opening.
King’s Hawaiian has engaged in discussions with other NASCAR teams for potential sponsorship in 2025. While the identities of these teams remain undisclosed, Joe Gibbs Racing’s open inventory positions them as a leading candidate.
“Kings Hawaiian has held talks with other NASCAR teams about possibly joining them in 2025. The identities of those teams could not be confirmed by the press. But some top teams have clear open inventory, such as Joe Gibbs Racing.” – (report)
A partnership with King’s Hawaiian could not only fill the void left by FedEx but also serve as a tactical counter to RFK Racing’s recent Kroger partnership. Such a development would highlight the dynamic nature of NASCAR sponsorships, where alliances shift as brands seek ideal exposure and synergy.
However, without official confirmation from Joe Gibbs Racing or King’s Hawaiian, these developments remain speculative.
News in Brief: Chase Briscoe’s Hidden Link With HSBE
The potential collaboration between Chase Briscoe and Harris Blitzer Sports & Entertainment (HSBE) marks a noteworthy development in NASCAR’s evolving sponsorship landscape for 2025. As Joe Gibbs Racing undergoes a tactical overhaul, the search for a primary sponsor for the #11 car intensifies, potentially reshaping team dynamics and competitive positioning.
This intersection of sports management and motorsport exemplifies the broader trend of cross-industry partnerships, reflecting NASCAR’s adaptive strategies to maintain relevance and foster growth in a competitive market.
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