Doug Rice Bids Farewell to NASCAR Broadcasting: Doug Rice, a revered figure in NASCAR broadcasting, recently bid farewell after an illustrious career filled with historic milestones and thrilling races. Commencing in 1988 as PRN’s lead announcer, Rice’s voice became synonymous with legendary moments, from calling Jeff Gordon‘s initial win in 1994 to capturing the excitement of Dale Earnhardt‘s iconic victories. His final broadcast at South Point 400 in 2024, at the deeply cherished Charlotte Motor Speedway, was a heartfelt resolution to decades of impactful storytelling. Though he steps away from the mic, he remains connected through “Fast Talk,” leaving an indelible mark on NASCAR history.
Key Highlights
- Doug Rice concluded his broadcasting career with his final race call at the South Point 400 in 2024.
- Known for his iconic play-by-play commentary, Rice contributed significantly to NASCAR’s popularity.
- He began his career in 1988 as the lead announcer for the Performance Racing Network (PRN).
- Doug Rice’s broadcasting legacy includes calling historic victories and championship moments at Charlotte Motor Speedway.
- Despite retiring, Rice plans to continue his involvement with the “Fast Talk” program.
Doug Rice’s Start in NASCAR Broadcasting
How did Doug Rice‘s illustrious expedition in NASCAR broadcasting begin? The seeds of Rice’s storied career were sown in Asheville, North Carolina, where his early passion for racing was kindled. A crucial moment occurred when a visit to the World 600 with his brothers solidified his aspiration to immerse himself in racing. This profound experience laid the groundwork for a career that would eventually see him become a revered voice in NASCAR.
Rice’s trek took a momentous leap forward during his time at Appalachian State University, where he honed his skills in radio—a medium that would become the cornerstone of his professional life. In 1988, he ascended to the role of lead announcer for the Performance Racing Network (PRN), marking the commencement of his professional career in NASCAR broadcasting.
His inaugural major play-by-play assignment at the Coca-Cola 600 in 1993 was a crucial milestone that set the stage for his enduring tenure with PRN. Rice’s ability to convey the thrill of racing, combined with his deep knowledge of the sport, soon earned him a reputation as a masterful storyteller.

Doug Rice’s Final Broadcast and Farewell
Doug Rice’s remarkable expedition in NASCAR broadcasting reached its poignant finale during the South Point 400 NASCAR Cup Series race at Charlotte Motor Speedway in 2024. This event marked the pinnacle of a storied career that spanned decades, during which Rice became a beloved figure in motorsports. Known for his eloquence and deep understanding of the sport, Rice’s voice has been synonymous with the excitement and drama of NASCAR racing.
In a heartfelt reflection shared on X (formerly known as Twitter) on December 31, 2024, Rice encapsulated his voyage with grace and gratitude. He expressed his appreciation for Speedway Motor Sports, the company he served with steadfast commitment, stating,
“Today is my last day of full time employment for Speedway Motor Sports. I can’t imagine having worked for a better company. I love my @PRNlive family and will be around to do Fast Talk. It was a wonderful ride.” – (rice)
Today is my last day of full time employment for Speedway Motor Sports. I can’t imagine having worked for a better company. I love my @PRNlive family and will be around to do Fast Talk. It was a wonderful ride.
— Doug Rice (@Riceman61) December 31, 2024
His sentiments were further echoed by his affection for his colleagues, as he fondly referred to his @PRNlive family, assuring fans that he would remain involved with “Fast Talk”, a program that has become a staple for NASCAR enthusiasts.
Doug Rice’s Special Connection to Charlotte Motor Speedway
Charlotte Motor Speedway holds an unmatched significance in the life and career of NASCAR broadcaster Doug Rice. As a revered venue in racing, it has been a backdrop to countless memorable moments that have shaped NASCAR’s rich history.
Doug Rice, through his eloquent storytelling and vibrant commentary, has been an integral part of this narrative. In his words, he expressed a deep affinity for the track, stating,
“This place has meant a lot to me. Charlotte Motor Speedway is special. It’s special. So much NASCAR history has been written at this place. To think I’ve been a little bitty part of that? That’s pretty cool.” – (rice)
Such sentiments reveal the profound connection he feels with this iconic venue. Reflecting on his distinguished career, Rice’s tenure at Charlotte Motor Speedway is marked by an authentic passion for the sport and its fans.
His voice has narrated numerous crucial races, bringing the exhilaration of NASCAR to life for audiences around the globe. His ability to capture the essence of the sport, combined with his deep understanding of its intricacies, has cemented his reputation as a broadcasting legend.
Highlights from Doug Rice’s Iconic Career
Throughout his illustrious career, Doug Rice has etched his voice into NASCAR history, delivering unmatched excitement and insight during some of the sport’s most essential moments. His ability to capture and convey the intensity of racing has made him a beloved figure in the NASCAR community.
Among the highlights of his career, Rice’s call of Jeff Gordon’s initial career win in 1994 stands as a confirmation of his knack for framing historic moments. This victory marked the dawn of a new era in NASCAR, and Rice’s narration brought it vividly to life for fans across the nation.
Rice’s voice was also the soundtrack to the dramatic finish of the ROVAL race where Ryan Blaney emerged victorious after a dramatic crash involving Martin Truex Jr. and Jimmie Johnson. His commentary during this nail-biting finale captured the essence of unpredictability that defines NASCAR.
Throughout the years, Doug Rice has been present at significant crossroads in the careers of racing legends. He called Dale Earnhardt Jr.’s initial victories in the Xfinity and Cup Series at Texas Motor Speedway, in addition to Dale Earnhardt’s championship-clinching races at Atlanta Motor Speedway.
His commentary on the dominant performances of Kyle Busch and Jimmie Johnson at Texas further exemplified his ability to highlight the skill of NASCAR’s elite.
In a unique feat, Rice is the only radio broadcaster to have completed the “Indy Double,” historically calling the Indianapolis 500 and Coca-Cola 600 on the same day. This remarkable achievement emphasizes his dedication and passion for motorsports broadcasting.

News in Brief: Doug Rice Bids Farewell to NASCAR Broadcasting
Doug Rice’s departure from NASCAR broadcasting marks the end of an era characterized by a profound impact on motorsport commentary. With a career deeply intertwined with iconic moments and a lasting connection to Charlotte Motor Speedway, Rice’s contributions have been invaluable.
His ability to capture the excitement of racing through vivid descriptions and insightful commentary has left an indelible mark on the sport. The legacy he leaves behind guarantees that his influence will endure in NASCAR history.
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