Kevin Harvick hits the track again, but this time it’s in a completely different world. After retiring from NASCAR, Kevin Harvick is jumping back into racing, and fans are curious about what comes next. With a new challenge ahead, the veteran driver is keeping details under wraps, adding a bit of mystery to his return. What’s in store for the former NASCAR Cup Series champion?
Key Highlights
- Kevin Harvick returns to racing at Kern County Raceway Park on January 25 in the SPEARS CARS Tour West opener.
- He will drive a late model car in the SoundGearHear 400 event, starting at 3 pm PST.
- Harvick’s participation is supported by a sponsorship from HendrickCars.com.
- The race marks Harvick’s post-retirement milestone and highlights grassroots motorsport talent.
- Fans can purchase limited-edition event t-shirts from KHI ESHOP to commemorate the race.
Kevin Harvick Returns to Racing at Kern County Raceway Park
Kevin Harvick, a revered name in motorsport, is set to make a compelling return to racing at Kern County Raceway Park. Following his retirement at the end of the 2023 season, Harvick’s passion for the track remains undiminished. He will pilot a late model car in the highly anticipated SoundGearHear 400 scheduled for January 25.
The race, beginning at 3 pm PST, marks the official start of the SPEARS CARS Tour West, a series in which Harvick plays a noteworthy role as part owner.
The SoundGearHear 400 promises to be an enthralling event, not only because of Harvick’s involvement but also due to the race’s challenging 400-lap format. Harvick’s participation is made possible through a sponsorship from HendrickCars.com, emphasizing the strong support and engagement from respected industry leaders. This collaboration highlights the continued prominence of Harvick within the racing community, even as he adapts from a full-time NASCAR Cup Series career.
In a recent announcement on X (formerly Twitter), Harvick expressed his enthusiasm for the upcoming race, inviting fans to partake in the excitement by acquiring limited-edition event t-shirts from his KHI ESHOP. His message reflects both his dedication to the sport and his connection with the racing community, which remains as vibrant as ever.
Excited to race a Super Late Model at Kern County Raceway Park on Jan. 25th for the @SoundGearHear 400!
📅 Live: 3 PM PST
📍 Kern County RacewayCheck out the limited-edition t-shirt for the event. Get yours while supplies last: @KHI_ESHOP pic.twitter.com/o1tndOG2Hx
— Kevin Harvick (@KevinHarvick) January 20, 2025
“Excited to race a Super Late Model at Kern County Raceway Park on Jan. 25th for the @SoundGearHear 400! Check out the limited-edition t-shirt for the event. Get yours while supplies last: @KHI_ESHOP.” – Kevin Harvick

ARCA Menards Series West Joins the Excitement
As Kevin Harvick prepares to captivate audiences with his return to the track at Kern County Raceway Park, the excitement is further amplified by the presence of the ARCA Menards Series West, which will also commence its season during the same weekend.
This dual event is set to be a landmark occasion for motorsport enthusiasts, offering a thrilling start to the racing calendar. Harvick’s participation in these grassroots events highlights the synergy between seasoned professionals and emerging talent, creating a vibrant atmosphere for both competitors and fans.
The ARCA Menards Series West, known for displaying promising racers, is poised to deliver exhilarating races. This opportunity allows drivers to compete on a major stage, further legitimized by Harvick’s involvement.
Tim Huddleston, co-owner of the CARS Tour West, emphasized the significance of this event, accentuating its potential impact on the reputation of West Coast motorsports.
“This is a tremendous opportunity for our competitors to compete alongside Kevin Harvick and demonstrate their abilities on a major stage.”
“We’ve built this series to provide racers with the platform they deserve, and the season opener is a chance to show the strength of West Coast motorsports.” – Tim Huddleston
- Varied Racing Talent: Competitors from distinct backgrounds will exhibit their skills, adding depth and excitement to the races.
- Major Platform Exposure: Racing alongside a legend like Harvick provides invaluable exposure and experience for young drivers.
- Strength of Local Motorsports: The event highlights the liveliness of the motorsport community on the West Coast, promoting regional talent.
The Evolution of the CARS Tour West
In a tactical move to cultivate regional talent and expand the motorsport landscape, the CARS Tour West has emerged as an essential extension of the zMAX CARS Tour, co-owned by motorsport stalwarts Kevin Harvick, Justin Marks, Jeff Burton, and Hall of Famer Dale Earnhardt Jr. This calculated expansion, initiated last January, split the series into East and West Tours, aiming to bring the excitement of motorsport to a broader audience and highlight local talents in the Western United States.
The West Tour specifically targets racing circuits in California and Nevada, providing a platform for emerging drivers in those regions to hone their skills and gain exposure. The decision to bifurcate the tour into East and West was not merely a geographical reconfiguration but a thoughtful approach to deepen the reach of the series and foster a more inclusive racing environment.
The West Tour has quickly become a breeding ground for new talent, attracting drivers who might have otherwise flown under the radar in the larger national circuit. By focusing on these specific areas, the CARS Tour West has been able to tap into a rich vein of motorsport enthusiasm, ensuring that the sport’s future is nurtured at the grassroots level.
Moreover, the involvement of high-profile co-owners like Harvick and Earnhardt Jr. lends credibility and visibility to the tour, drawing attention to the races and giving new drivers a chance to shine on a larger stage. This evolution of the CARS Tour West represents a thoughtful approach to expanding the sport’s reach and impact.

Kevin Harvick Hints at an Indy 500 Experience
Amidst the thrilling atmosphere of motorsport, Kevin Harvick has hinted at a potential new chapter in his illustrious career by expressing his interest in experiencing the iconic Indianapolis 500, albeit in a different capacity.
Known for his skill on the NASCAR circuit, Harvick may soon shift from the driver’s seat to the broadcaster’s booth during the 109th running of “The Greatest Spectacle in Racing.” Following his impressive career in the NASCAR Cup Series, Harvick joined FOX as a broadcaster, and now he’s considering bringing his expertise to one of motorsport’s most esteemed events.
Harvick recently expressed his aspirations, saying, “When you look at the Indy 500 and everything that comes with the Indy 500, that is an experience from the open wheel side of that, that hopefully I get to experience this year.”
While not planning to race, his presence at the event promises to add another layer of excitement to the already electrifying ambiance of the Indy 500.
- FOX is set to cover the Indy 500 for the initial time in 2025, marking a notable milestone.
- Harvick, hailing from Bakersfield, aims to experience the race weekend, noting he has no commitments that weekend.
- Kyle Larson, 2021 NASCAR Cup Series champion, is expected to participate in the event for the following time.
As Harvick looks forward to experiencing what he describes as “what heaven might be like,” his potential involvement as a broadcaster could enrich the viewing experience for fans worldwide.
“I don’t have anything to do that weekend, so I’d love to experience what heaven might be like.” – Kevin Harvick

News in Brief: Kevin Harvick Hits the Track Again
Kevin Harvick’s participation in the CARS Tour West season opener at Kern County Raceway Park marks an important event in the racing calendar, highlighting the ongoing evolution of the series. The collaboration with the ARCA Menards Series West boosts the race’s appeal, drawing attention to both traditional and emerging racing talent.
Kevin Harvick’s potential interest in the Indianapolis 500 further emphasizes his enduring influence in motorsports, suggesting exciting future developments for fans and competitors similarly.
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