NASCAR’s Daytona 500 experience gets revolutionary boost, bringing fans closer to the action like never before. Thanks to a new partnership with Cosm and Fox Sports, race-day excitement is about to change in an incredible way. Imagine watching cars roar past, feeling every turn, without even being at the track. No bulky headsets—just pure speed and adrenaline. This game-changing technology is set to redefine how fans experience NASCAR’s biggest race.
Key Highlights
- Cosm’s technology provides an immersive Daytona 500 experience with massive curved LED walls, eliminating the need for headsets.
- The partnership between Cosm, NASCAR, and Fox Sports aims to redefine fan engagement and enhance the race-watching experience.
- Fans experience the race in a shared, interactive environment, simulating the feeling of being trackside.
- Los Angeles and Dallas venues offer cutting-edge technology for this groundbreaking NASCAR viewing experience.
- High demand for tickets due to Cosm’s innovative approach, available on their official website and app.
Cosm, NASCAR, and Fox Sports Team Up for a Revolutionary Daytona 500 Experience
In a thrilling collaboration, Cosm, NASCAR, and Fox Sports have joined forces to revolutionize the way fans experience the legendary Daytona 500. This partnership promises to transform how enthusiasts engage with the race, known for its roaring engines and pulsating atmosphere.
By harnessing cutting-edge technology, they aim to deliver an experience that captures the essence of being trackside, without the need to be physically present. The Daytona 500, a cornerstone of NASCAR, is much more than just a race; it is an exhilarating spectacle that features the relentless speed of stock cars and the electric energy of a passionate crowd.
This groundbreaking initiative seeks to recreate the excitement and intensity that define the event, ensuring fans feel the adrenaline as cars whip around the track. As anticipation builds, this collaboration is set to redefine how one connects with motorsport’s most iconic event, bringing fans closer than ever before.

Cosm’s Immersive Shared Reality: Bringing Daytona 500 to Life
Imagine this: the moment you step into a venue, you’re whisked away to the heart of the Daytona 500, enveloped by the roaring sounds and vibrant sights of the iconic speedway. Cosm’s immersive shared reality transforms spectatorship into an exhilarating experience.
Massive curved LED walls surround you, immersing every sense in vivid detail. Without the need for a headset, you are transported to the speedway, feeling every engine’s rumble and every tire’s squeal.
A @NASCAR race will be broadcast at Cosm's shared-reality venues in L.A. and @CosmDallas for the first time with this weekend's Daytona 500, through a new agreement with @FoxSports. pic.twitter.com/blAUSN2wqX
— Adam Stern (@A_S12) February 10, 2025
This isn’t merely watching; it’s living the race. Fans are no longer passive observers but active participants in the thrill of NASCAR’s Daytona 500. Cosm’s technology bridges the gap between reality and simulation, delivering an unmatched experience where every close call and photo finish becomes a shared, electrifying moment.
Cosm’s Rise and Vision for the Future of Sports Entertainment
As spectators find themselves at the heart of the action with Cosm’s immersive displays, the story of the company itself unfolds with just as much excitement and potential.
Established in 2020, Cosm has swiftly carved a niche in the domain of immersive experiences, securing over $250 million in funding and achieving a billion-dollar valuation. Their ambitions stretch beyond the sports arena as they craft partnerships with theme parks, museums, and even NASA, blending reality with digital storytelling to create unmatched experiences.
Cosm’s vision transcends traditional viewing, aiming to envelop audiences in the action itself, a feat they are bringing to the forefront at the Daytona 500.

How NASCAR’s Partnership with Cosm is a Game Changer
Although NASCAR has always been at the forefront of innovation, their partnership with Cosm takes things to an entirely new level, transforming how fans experience the sport. This collaboration introduces an immersive viewing experience that makes fans feel as if they are on the track.
Imagine the Daytona 500, where engines roar around you, and every high-speed turn is almost tangible. This isn’t just watching—it’s living the race.
For decades, fans have enjoyed races on TV, but Cosm’s approach is revolutionary. By surrounding viewers with the sights and sounds of the track, it brings the adrenaline of racing to a whole new dimension.
This level of engagement is perfect for those unable to attend the iconic Daytona event, offering them the next best thing. With Cosm, fans aren’t merely spectators; they become part of the action, feeling every thrill and strategy unfold in unprecedented ways.
Where and How to Experience Cosm’s Daytona 500 Event
With NASCAR and Cosm joining forces to create an extraordinary viewing experience, fans are enthusiastic to know where they can immerse themselves in the excitement of the Daytona 500.
Cosm offers two remarkable venues designed to transport attendees right into the heart of the race. In Los Angeles, California, a sprawling 65,000 square-foot space features an 87-foot diameter dome, accommodating up to 1,700 guests, while in Dallas, Texas, the venue at The Colony provides a likewise thrilling immersion with cutting-edge technology.
To secure your spot at this groundbreaking event, consider these steps:
- Visit Cosm’s official website to investigate upcoming event details.
- Purchase tickets through the user-friendly Cosm app or online platform.
- Select your experience level, with options for diverse seating arrangements.
- Act quickly, as seats for these immersive shows tend to sell out rapidly.

News in Brief: NASCAR’s Daytona 500 Experience Gets Revolutionary Boost
The collaboration between Cosm, NASCAR, and Fox Sports promises an electrifying transformation in how fans experience the Daytona 500. By merging cutting-edge technology with live racing, Cosm’s immersive shared reality creates a thrilling spectacle that feels like being right on the track.
This partnership not only redefines sports entertainment but also paves the way for future innovations. Fans can look forward to an unforgettable experience, where the roar of engines and the excitement of racing come vividly to life.
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