Speedway Motorsports and Ticketmaster: Speedway Motorsports brings massive savings for families with a bold new plan that makes NASCAR more affordable than ever. Imagine attending thrilling NASCAR Cup Series races with kids’ tickets priced at just $10. Even better, children 12 and under get free entry to the NASCAR CRAFTSMAN Truck Series and NASCAR Xfinity Series. This exciting initiative spans multiple race weekends in 2025. But what makes this deal truly special? A major partnership is behind it, promising a seamless experience for families.
Key Highlights
- Speedway Motorsports introduces $10 kids’ tickets for NASCAR Cup Series races to save families money.
- Children 12 and under receive free admission to NASCAR CRAFTSMAN and Xfinity Series races.
- The campaign spans 14 NASCAR race weekends in 2025, starting at Atlanta Motor Speedway.
- Partnership with Ticketmaster enhances ticket purchasing experiences and affordability for families.
- Initiative aims to make NASCAR events more accessible, fostering a new generation of fans.
Speedway Motorsports Launches New Kids’ Ticket Campaign
While the motorsport industry constantly seeks creative ways to engage younger audiences, Speedway Motorsports is taking a significant step forward with its new kids’ ticket campaign.
By introducing the most affordable kids’ tickets in professional sports, Speedway Motorsports is not merely reducing barriers to entry for families but is tactically investing in the future fanbase of NASCAR.
The campaign, powered by Ticketmaster, highlights $10 tickets for children attending NASCAR Cup Series races and offers free admission for those 12 and under to the NASCAR CRAFTSMAN and Xfinity Series.
This initiative spans 14 NASCAR race weekends in 2025, commencing with the Ambetter Health 400 at Atlanta Motor Speedway.
Branding and Partnership with Ticketmaster
Amidst the constantly changing landscape of motorsports, the collaboration between Speedway Motorsports and Ticketmaster stands as a demonstration to the power of calculated partnerships in enhancing fan experiences.
Their joint branding effort, “Kids’ Tickets Powered by Ticketmaster,” is thoughtfully poised to capture the hearts of millions of NASCAR enthusiasts, targeting families across a myriad of digital platforms. By weaving Ticketmaster’s advanced ticketing technology with the thrill of live NASCAR events, this partnership guarantees smooth, user-friendly access to the races.
Historically, their alliance has been instrumental in connecting fans to NASCAR’s pulsating atmosphere. Now, with a focus on affordability, they aim to cultivate a new generation of racing aficionados.
Official Statement from Speedway Motorsports
The tactical partnership between Speedway Motorsports and Ticketmaster, which aims to improve fan engagement and accessibility through creative ticketing solutions, is further highlighted by the official statements from Speedway Motorsports.
Kevin Camper, the executive vice president and chief commercial officer, emphasizes NASCAR’s unmatched entertainment value, highlighting the sport’s longstanding tradition of creating cherished family memories.
“There’s not a major league sports event in the world that provides more entertainment value than a NASCAR race weekend. For generations, NASCAR has been a sport where families make memories, and with Ticketmaster’s marketing and online support, we want every sports fan to know how affordable and easy it is to put a smile on a child’s face for every lap of the race.” – (Kevin Camper)
Camper articulates a vision where every sports fan recognizes the affordability and ease of attending a NASCAR race, thanks to Ticketmaster’s marketing expertise and online capabilities.
News in Brief: Speedway Motorsports and Ticketmaster
In a tactical move to attract a younger audience, Speedway Motorsports has introduced a pioneering kids’ ticket campaign in collaboration with Ticketmaster. This initiative not only aims to make NASCAR events more accessible for families but also seeks to cultivate the next generation of racing enthusiasts.
As Speedway Motorsports positions itself as a family-friendly destination, this campaign could redefine the NASCAR experience, promising substantial savings and unforgettable memories for families across the nation.
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