Key Highlights
- NASCAR’s social media accounts were compromised on March 4, promoting a fake NASCAR-themed cryptocurrency.
- The unauthorized post was shared on NASCAR’s X and Facebook accounts, causing confusion.
- The incident highlighted vulnerabilities in the digital presence of major sports organizations.
- NASCAR confirmed the posts were not legitimate and swiftly removed them.
- The hacking incident was later revealed to be a hoax with no actual data compromise.
NASCAR and NBA Fall Victim to a Social Media Hack
Although the world of sports thrives on excitement and unpredictability, recent events have shown that even digital platforms are not immune to unexpected challenges, as evidenced by the recent hacking incidents involving NASCAR and the NBA.
NASCAR, a titan in American motorsports, found itself in an unsettling situation when its social media accounts were compromised. On March 4, NASCAR’s X account, boasting over 3.6 million followers, became the conduit for an unauthorized post promoting a supposed NASCAR-themed cryptocurrency.
“Introducing $NASCAR Token – the official digital asset of motorsports, built on Solana to enhance fan engagement, rewards, and exclusive experiences.”
https://twitter.com/NASCARonReddit/status/1897044421159342514
The message touted the “official digital asset of motorsports,” purportedly built on Solana, designed to improve fan engagement. The unexpected post caught the attention of fans and was reportedly mirrored on the Xfinity Series account and NASCAR’s Facebook, causing a wave of confusion.
This breach highlighted the vulnerabilities inherent in managing a multi-billion dollar sport’s digital presence, emphasizing the critical need for heightened cybersecurity measures amidst increasing digital threats.

The NBA Also Falls Victim to the Cyber Attack
In a surprising turn of events, the NBA found itself ensnared in the same cyber attack that targeted NASCAR, bringing to light the vulnerabilities of even the most prominent sports organizations.
The basketball league’s official social media account, followed by 48.1 million users, was compromised and used to promote a fictitious cryptocurrency, the $NBA Coin, on the Solana network. This message was posted at 2:45 PM ET and was swiftly removed, mirroring NASCAR’s response to their own hacked messages.
Both organizations quickly confirmed that these posts were unauthorized, attributing them to cyber criminals who had breached their social media defenses.
This incident is not isolated; it echoes past cyber intrusions, such as the hacking of ESPN MLB Insider Jeff Passan’s account to promote NFTs and the interference with NASCAR’s radio channels.
The breach highlights the escalating threat of cyber attacks on high-profile sporting entities, emphasizing the need for improved digital security measures.
The NBA’s Blockchain and Crypto History
The NBA’s expedition into blockchain and cryptocurrency began with its successful platform, NBA Top Shot, which launched in 2021. This groundbreaking platform allowed fans to buy, sell, and trade unique, officially licensed video highlights, marking the league’s foray into the burgeoning world of digital assets.
These highlights, known as ‘moments,’ include iconic plays like LeBron James’s dunks or Steph Curry’s buzzer-beaters, all encapsulated as non-fungible tokens (NFTs) on the blockchain, ensuring they remain unique and secure.
NBA Top Shot quickly gained traction, with a video of Zion Williamson’s block selling for $100,000, and collectors spending $255 million in a single month.
The NBA’s Blockchain Advisory Committee, featuring figures like Mark Cuban, highlighted the significance of NFTs. Cuban urged fans to adopt digital ownership, suggesting that the true joy lies in ownership rather than the physicality of traditional collectibles.

The March 4 Crypto Hack Was a Hoax
Surprising news emerged as the alleged March 4 crypto hack involving both the NBA and NASCAR was disclosed to be a hoax.
Initially, widespread panic ensued when cryptic messages appeared on NASCAR’s official social media account, suggesting an unauthorized breach. However, thorough investigations confirmed that the alarming posts were not the result of a cyberattack but rather an elaborate ruse.
This disclosure brought relief to fans and stakeholders, who had feared that sensitive data might have been compromised.
The incident highlights the vulnerability of digital platforms to misinformation, emphasizing the importance of robust security measures and immediate verification processes.
Both the NBA and NASCAR continue to captivate audiences with genuine digital offerings, such as NBA Top Shot, which remains a legitimate and popular platform for fans.
Moving forward, both leagues are expected to remain vigilant against such deceptive tactics to protect their reputations and maintain the trust of their followers.

News in Brief: NASCAR Official Social Media Handle Gets Hacked
The hacking of NASCAR and NBA’s social media handles highlights the growing threat of cyber attacks on high-profile organizations, causing alarm and confusion among fans. This incident emphasizes the vulnerability of digital platforms, especially those intertwined with emerging technologies like blockchain and cryptocurrency.
As both organizations work to regain control and reassure their audiences, this breach serves as a glaring reminder of the importance of robust cybersecurity measures to protect against future attacks and maintain trust.
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