Key Highlights
- Amazon Prime secures NASCAR broadcast rights with a $7.7 billion deal, assembling a star-studded team for coverage.
- Carl Edwards returns to NASCAR as part of Amazon Prime’s broadcast team after a hiatus since 2016.
- Dale Earnhardt Jr. leaves NBC Sports to join Amazon Prime, bringing charisma and passion to the NASCAR broadcast.
- The broadcast team includes Carl Edwards, Dale Earnhardt Jr., Adam Alexander, Steve Letarte, and Trevor Bayne.
- Amazon Prime recruits Carl Edwards with a unique personal approach, combining Jiu-jitsu and a home-cooked meal.
Carl Edwards Returns to NASCAR with Amazon Prime
In a thrilling twist of fate that has left NASCAR fans buzzing with excitement, Carl Edwards is making a much-anticipated return to the racing world, brought back into the spotlight by none other than Amazon Prime.
Renowned for his gravity-defying backflips that punctuated each victory, Edwards vanished from the scene after the 2016 season, leaving fans yearning for his return.
Now, thanks to Amazon Prime’s $7.7 billion media rights deal with NASCAR, the 28-time Cup Series race winner is stepping back into the limelight.
His comeback, orchestrated with the same precision he once exhibited on the track, is set to captivate audiences anew.
Amazon Prime’s calculated move to enlist Edwards for its broadcast lineup promises to infuse a fresh wave of enthusiasm into the sport.
Anticipation builds as viewers keenly await the charismatic driver’s insights, hoping his commentary will be as exhilarating as his unforgettable races.
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Dale Earnhardt Jr. and the Amazon Prime Broadcast Team
As Carl Edwards prepares to infuse his signature flair into the Amazon Prime broadcast lineup, another NASCAR legend is gearing up to join him in electrifying fans from a different vantage point.
Dale Earnhardt Jr., a beloved figure in the racing world, has reignited the excitement by shifting from NBC Sports to Amazon Prime. Known for his charismatic insights and genuine passion for the sport, Dale Jr.’s return to the booth after a brief hiatus promises to delight fans anew.
“To round out our inaugural @NASCAR season coverage team we’re proud to add Hall-of-Famer Carl Edwards and a dynamic trio of pit reporters: Trevor Bayne, Kim Coon, and Marty Snider.”
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Teaming up with Adam Alexander, who will handle play-by-play duties, and Steve Letarte, a tactical mastermind with a Daytona 500 win under his belt, the trio is set to create a dynamic and knowledgeable broadcast team.
Dale Jr.’s presence adds not just expertise but also a touch of nostalgia, ensuring that the Amazon Prime booth is not just star-studded but also deeply rooted in NASCAR tradition.
Amazon Prime’s Star-Studded Announcement
With the buzz of engines and the thrill of high-speed drama, Amazon Prime has shifted into overdrive with its recent announcement, leaving fans revved up with excitement.
The social media reveal on Instagram highlighted a star-studded lineup, led by none other than the beloved Cousin Carl, Carl Edwards himself. Amazon Prime’s caption proudly disclosed the inclusion of NASCAR Hall-of-Famer Edwards, alongside a formidable pit reporting team comprising Trevor Bayne, Kim Coon, and Marty Snider.
Trevor Bayne, celebrated for his 2011 Daytona 500 victory, brings the same winning spirit to the commentary. Kim Coon, with her NBC and Motor Racing Network experience, adds a layer of finesse to the pit insights.
Marty Snider rounds out this dynamic trio, his decades of expertise ensuring viewers feel the pulse of the track. Together, they promise an electrifying season of racing coverage that has fans enthusiastically anticipating every twist and turn.

Dale Earnhardt Jr. and Carl Edwards’ Partnership
Although the roar of NASCAR engines has long since become a familiar symphony to motorsport enthusiasts, the new partnership between Dale Earnhardt Jr. and Carl Edwards promises to enhance the excitement to unprecedented levels.
The duo, both revered for their skill on the racetrack, are now teaming up in the broadcast booth, offering fans a seamless blend of expertise and charisma. The collaboration is akin to a dream scenario, where legends unite to deliver unrivaled insights and analysis.
Edwards, known for his methodical approach, places immense value on teamwork. Upon discussing the partnership, he was immediately reassured by Earnhardt Jr.’s commitment to creating a supportive dynamic.
“I want this to be a good team,” Edwards declared, setting the stage for a relationship built on mutual encouragement.
“I didn’t get anything out of my mouth and the first thing he said to me was, ‘Hey, I want this to be a good team. We are going to support each other; we will build each other up.’ Hearing this I thought, ‘Man, this is just perfect.’” – Edwards
Edwards, delighted by this sentiment, felt the partnership was “just perfect,” as both analysts aim to uplift each other while engaging audiences.
Amazon Prime’s Unique Effort to Recruit Carl Edwards
In a delightful twist of fate, Amazon Prime commenced on a unique mission to lure Carl Edwards back into the NASCAR spotlight, sparking curiosity and enthusiasm among fans.
Edwards, who had retreated to a serene life in Columbia, Missouri, had been elusive since his unexpected departure in 2016. Known as a devoted family man and farmer, Edwards was resistant to the lure of motorsports, appearing infrequently at charity events.
However, Amazon Prime’s unconventional approach piqued his interest. The initial talks ended ambiguously, but two Prime Video executives took a bold step: they joined Edwards in a Jiu-jitsu class, followed by a home-cooked meal.
This unexpected gesture resonated with Edwards, who remarked, “These are my people.” Their commitment and shared experiences through martial arts and a meal led to a successful recruitment.
“I just threw this out there and I thought, ‘This is crazy.’ I said, ‘If you guys want to come meet, we’re going to jiu-jitsu and then my wife will cook us some lunch. What do you think?’ They were like, ‘This is great!’ They actually showed up, put on the G, we had a great class and (his wife) cooked us a great meal. And afterward, I was like, ‘These are my people.’” – Carl Edwards
Now, fans enthusiastically anticipate Edwards, affectionately known as Cousin Carl, returning to the NASCAR arena with Amazon Prime.

News in Brief: Amazon Prime Assembles a Dream Team
Amazon Prime has revved up excitement with its thrilling NASCAR broadcast lineup, featuring the dynamic duo of Carl Edwards and Dale Earnhardt Jr. This legendary pair promises to bring high-octane energy and unrivaled insights to fans, blending nostalgia with fresh perspectives.
As engines roar and tires screech, viewers can expect a broadcast experience that’s as exhilarating as a last-lap showdown. With Amazon Prime at the wheel, this venture is poised to be a game-changer, leaving fans enthusiastically awaiting the green flag.
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