TRICON and Black’s Tire unite for NASCAR in a partnership at Rockingham Speedway. This collaboration fuels excitement for the Black’s Tire 200, with Tanner Gray piloting the No. 15 Toyota Tundra TRD Pro. The NASCAR Craftsman Truck Series event marks a major moment for both teams. Beyond the track, a special gathering adds to the anticipation. What impact will this alliance have on NASCAR’s return to the historic venue?
Key Highlights
- TRICON Garage partners with Black’s Tire to sponsor Tanner Gray’s No. 15 Toyota Tundra in the NASCAR Truck Series.
- The collaboration focuses on NASCAR’s return to the iconic Rockingham Speedway for the Black’s Tire 200 event.
- Black’s Tire is the title partner for the Truck Series race and presenting partner for the NASCAR Xfinity Series race.
- A special hospitality event hosted by Black’s Tire enhances networking and community engagement during the race weekend.
- TRICON Garage and Black’s Tire aim to deliver memorable experiences and foster community through their partnership at Rockingham.
TRICON Garage and Black’s Tire Partner for Rockingham Return
In a tactical move to celebrate NASCAR’s highly anticipated return to Rockingham Speedway, TRICON Garage has partnered with Black’s Tire Service (BTS).
This collaboration positions BTS as the primary sponsor for Tanner Gray’s No. 15 Toyota Tundra TRD Pro during the Black’s Tire 200, a marquee event in the NASCAR Craftsman Truck Series.
The historic Rockingham Speedway, renowned for its challenging track and storied past, provides an ideal backdrop for this calculated alliance.
Black’s Tire’s Longstanding NASCAR Commitment
A legacy of loyalty defines Black’s Tire’s longstanding commitment to NASCAR, as the family-owned business emphasizes its dedication through notable sponsorship roles.
With over 70 locations across North and South Carolina, Black’s Tire has become an integral part of NASCAR’s fabric, particularly with its involvement in the motorsport’s return to Rockingham.
The company is not only sponsoring Gray’s truck but also holds the title partner position for the Truck Series race and serves as a presenting partner for the Xfinity Series race.
This multi-faceted partnership highlights Black’s Tire’s tactical expansion within the racing world.
Their support of Gray in previous seasons emphasizes their continuous investment in NASCAR talent and events.
TRICON Garage Excited for Continued Collaboration
Excitement surrounds TRICON Garage as they continue their fruitful collaboration with Black’s Tire. This partnership, underpinned by mutual respect and a shared vision, has become a cornerstone of their operations.
David Gilliland, TRICON Garage partner, has commended the steadfast support from Black’s Tire Service (BTS), emphasizing the robust relationship fostered with the Benton family over the years. This enduring alliance is an affirmation of the shared values and commitment to excellence that both organizations uphold.
“It is always great to have Black’s Tire on one of our Toyota Tundra TRD Pros. Ricky and the Benton family have supported us and Tanner a number of times now, so we are excited to represent them in their race and try to give them another great run.” – David Gilliland
Ricky Benton II, Vice President of BTS, has echoed this sentiment, expressing enthusiasm for the joint endeavors. He highlighted the significance of the event in strengthening ties not just between the two companies, but also with the Rockingham community.
“On behalf of the over 1,000 team members at Black’s Tire & Auto Service and BTS Tire & Wheel Distributors, we are honored to continue our relationship with TRICON.”
“We have a great relationship with Johnny, David and the entire TRICON team and we are excited to see what we can do together in our special event.” – Ricky Benton II
This collaboration exemplifies a synergy that transcends business, fostering community engagement and promoting a shared passion for motorsport. As they look towards the future, both parties anticipate continued success and innovation.
Race Weekend Details and Special BTS Event
Building on their vibrant collaboration, TRICON Garage and Black’s Tire are gearing up for a thrilling race weekend at Rockingham Speedway. The highly anticipated Black’s Tire 200 will be broadcast live on FS1 at 5:00 PM ET on Friday, April 18. Enthusiasts can also tune into the action via MRN and SiriusXM NASCAR Radio, ensuring an all-encompassing coverage experience.
Adding to the excitement, Black’s Tire will host a special hospitality event for team members and esteemed customers on April 19. This exclusive gathering precedes the NASCAR Xfinity Series North Carolina Education Lottery 250, providing a prime opportunity for networking and celebration.
The event emphasizes the synergy between TRICON Garage and Black’s Tire, highlighting their commitment to delivering unforgettable experiences both on and off the track.
With meticulous planning and engaging activities, the weekend promises to captivate racing fans and reinforce the partnership’s reputation for excellence.
News in Brief: TRICON and Black’s Tire Unite for NASCAR’s Epic Return
The partnership between TRICON Garage and Black’s Tire promises to deliver an electrifying experience at Rockingham. With Black’s Tire’s deep-rooted dedication to NASCAR and TRICON Garage’s enthusiasm for collaboration, fans can expect a thrilling race weekend. The event will not only display intense on-track action but also offer a special behind-the-scenes experience. As the excitement builds, this collaboration sets the stage for a memorable return to Rockingham, celebrating both the sport and its passionate community.
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