TruShine’s bold NASCAR move is bringing an unexpected twist to the track. TruShine Car Wash has teamed up with Alpha Prime Racing, setting the stage for something big at Bristol Motor Speedway. With Mason Massey behind the wheel of the No. 45 car, this partnership is more than just a sponsorship. As the SciAps 300 approaches, excitement builds over what this bold move could mean. What role will TruShine Car Wash play in this race?
Key Highlights
- TruShine Car Wash sponsors Mason Massey’s No. 45 car at Bristol’s SciAps 300.
- Partnership enhances brand visibility and aligns with NASCAR’s precision and excellence.
- TruShine branding prominently features on Massey’s vehicle, improving the fan experience.
- Collaboration offers TruShine growth potential through strategic positioning with Alpha Prime Racing.
- The SciAps 300 race airs on The CW Network, boosting anticipation and exposure.
TruShine Car Wash Partners with Alpha Prime Racing
In an exciting development for motorsport enthusiasts, TruShine Car Wash has entered into a tactical partnership with Alpha Prime Racing and driver Mason Massey, marking a significant collaboration in NASCAR.
TruShine will proudly sponsor the No. 45 car during the much-anticipated SciAps 300 at Bristol Motor Speedway on April 12, 2025. This collaboration is more than a traditional sponsorship; it highlights the symbiotic relationship between the meticulous nature of NASCAR racing and the premium car care that TruShine embodies.
This partnership not only enhances the visibility of TruShine’s brand within the NASCAR community but also aligns its commitment to excellence with the high-speed precision required on the track. As Massey prepares to tackle Bristol’s demanding oval, TruShine’s support aims to provide a competitive edge and a polished representation.

TruShine’s Excitement for NASCAR Sponsorship
A sense of palpable excitement fills the air at TruShine Car Wash as the company begins its initial NASCAR sponsorship venture. KD Moore, the owner, expresses a profound enthusiasm for this new chapter, emphasizing the partnership’s alignment with TruShine’s core values of quality and excellence.
“We’re excited to partner with Mason and Alpha Prime Racing. This partnership represents the perfect combination of the speed and precision of racing and the shine we put into every vehicle that comes through our wash. We can’t wait to see Mason in action, and we look forward to bringing the TruShine experience to even more racing fans.” – (KD Moore)
This tactical move is not merely about brand expansion; it’s a harmonious blend of shared principles and mutual aspirations.
- Brand Visibility: NASCAR provides a vast platform, offering TruShine unmatched exposure to a dedicated fan base.
- Engagement Opportunities: The partnership opens avenues to interact with fans, fostering brand loyalty and community connection.
- Quality Alignment: NASCAR’s emphasis on precision and excellence mirrors TruShine’s operational ethos.
- Growth Potential: Sponsoring a race team like Alpha Prime Racing tactically positions TruShine for accelerated growth and market penetration.
Alpha Prime Racing Welcomes TruShine Car Wash
Celebrations unfold as Alpha Prime Racing enthusiastically welcomes TruShine Car Wash into their racing family. This partnership marks a notable milestone, as highlighted by Tommy Joe Martins, the President of Alpha Prime Racing.
Martins articulates the synergy between a premier car care brand and a competitive racing team, promising an improved fan experience. This collaboration not only advances the visual aesthetics of Mason Massey’s No. 45 car but also emphasizes the importance of tactical alliances in motorsports.
“We’re delighted to have TruShine Car Wash partner with our team. Combining a top-tier car care brand with a high-performance race team is the perfect way to deliver a well-rounded experience for fans and customers alike.” – (Tommy Joe Martins)
The TruShine Car Wash branding will prominently feature on Massey’s vehicle throughout the event, reflecting a shared commitment to excellence and precision.

Race and TruShine Car Wash Details
The excitement surrounding Alpha Prime Racing‘s partnership with TruShine Car Wash sets the stage for the upcoming SciAps 300 at Bristol Motor Speedway.
This alliance not only improves the team’s presence but also highlights TruShine’s commitment to excellence. With the event scheduled for April 12, 2025, at 5:00 PM ET and broadcast on The CW Network, anticipation builds for what promises to be a thrilling race.
- Experience: A family-owned business with over 40 years in the industry.
- Presence: Operates seven locations in Northeast Tennessee and Southwest Virginia.
- Expansion: Ambitious plans to broaden its footprint further.
- Technology: State-of-the-art systems guarantee “A Great Shine Every Time!”

News in Brief: TruShine’s Bold NASCAR Move
In an exhilarating turn for NASCAR, Alpha Prime Racing‘s collaboration with TruShine Car Wash provides a fresh opportunity for Mason Massey at Bristol. This partnership not only highlights TruShine’s enthusiasm for motorsport sponsorship but also enhances the team’s competitive edge.
As TruShine’s vibrant branding graces the track, fans enthusiastically anticipate how this tactical alliance will influence race dynamics. Ultimately, this partnership symbolizes a new era of synergy and innovation, promising thrilling developments for brands and the racing community.
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