NASCAR is making big changes, and not everyone is happy. Some NASCAR fans are upset about races moving to Amazon Prime. But others think it could be a smart move. A popular voice in racing, Spider, has shared strong opinions on the topic. He thinks NASCAR can grow just like Formula 1 did with Netflix. With new shows and big names involved, something exciting may be coming. But will longtime fans accept it—or stay stuck in the past?
Key Highlights
- Spider criticizes NASCAR loyalists for resisting the move to streaming platforms like Amazon Prime Video.
- He argues that Formula 1’s growth in the U.S. via Netflix shows streaming’s potential.
- Spider highlights “fake F1 fans” turned enthusiasts as evidence of streaming’s power.
- He believes Amazon can attract a broader audience through engaging NASCAR content.
- Spider remains cautiously optimistic about NASCAR’s streaming strategy despite traditional fans’ concerns.
Formula 1’s Rise Through Storytelling
The narrative power of storytelling has altered the landscape of Formula 1 in the United States, where it once struggled to capture the attention of American audiences. A few years ago, Formula 1 was a niche spectacle, celebrated globally but with limited traction stateside.
The introduction of “Drive to Survive” on Netflix, however, changed everything. By exploring beyond the racetrack into personal rivalries and behind-the-scenes drama, the series captured the hearts of a young and diverse audience.
Toto Wolff, Mercedes Team Principal, acknowledged the deep impact of this storytelling approach, asserting its role in F1’s American resurgence.
McLaren CEO Zak Brown recognized what he termed the “Netflix effect,” which not only revitalized the sport’s image but also greatly expanded its fanbase. As a result, races began to sell out, merchandise sales soared, and previously indifferent viewers evolved into passionate fans, illustrating the life-changing power of engaging narratives.
NASCAR’s Streaming Shift and Fan Backlash
Why has NASCAR’s recent change towards streaming platforms sparked such a heated debate among its loyal fans? The 2025 season marks a notable transformation for NASCAR, introducing not only international races and rule changes but also a media partnership with Amazon Prime Video.
This deal includes streaming five full cup races, aiming to modernize how audiences engage with the sport. Yet, this decision has not been universally welcomed. A segment of the fanbase perceives this change as a departure from tradition, sparking a backlash against the streaming shift.
NASCAR Fans accustomed to conventional broadcasts express concerns over accessibility and the potential dilution of NASCAR’s identity. Despite these apprehensions, proponents argue that leveraging platforms like Amazon could mirror Formula 1’s success, drawing in a broader audience through creative content like documentaries.
Spider’s Commentary on Streaming Push
Voicing his perspective on NASCAR’s recent pivot to streaming, Spider weighs in on the push towards Amazon Prime Video with a mix of skepticism and optimism. He acknowledges the resistance from traditional fans yet highlights the platform’s expansive reach, noting that Amazon Prime Video, with its vast subscriber base, offers a promising avenue for NASCAR’s growth.
Drawing comparisons with the unexpected rise of ‘fake F1 fans’ who became enthusiasts through Netflix, Spider suggests that Amazon could likewise transform casual viewers into devoted NASCAR followers.
“All these people that are skeptical and reluctant to welcome Amazon into the sport are quick with that assumption. So many people have Amazon, just like so many subscribe to Netflix. And then what do they do? They just randomly put on this F1 series, and next thing you know, all these people who didn’t care about racing are now diehard fake F1 fans… Amazon has such a big customer base that this just seems like a very good onboarding ramp for getting new fans in the sport.” – Spider
He stresses the potential benefits of this partnership, pointing out Amazon’s capacity to create engaging content that can captivate new audiences. With millions of subscribers in the U.S., Amazon’s influence surpasses that of most traditional networks, providing a substantial opportunity for NASCAR to expand its fan base.
Spider’s commentary reflects a cautious optimism, recognizing both the challenges and possibilities inherent in NASCAR’s streaming strategy.
Prime’s Documentaries and NASCAR’s Streaming Journey
As NASCAR ventures deeper into the domain of streaming, Prime Video is stepping up its game by producing enthralling content that promises to engage both loyal fans and new viewers.
Prime Video’s initiatives include a documentary chronicling Kyle Larson’s expedition from past heartbreak to potential redemption, capturing the nuances of his two-year journey. In addition, the platform is poised to air a four-part docuseries on Dale Earnhardt Sr., directed by award-winning filmmaker Cynthia Hill, which promises an in-depth exploration of Earnhardt’s career and legacy.
Other notable ventures in NASCAR’s streaming path include:
- NASCAR: Full Speed on Netflix: This series followed 16 NASCAR Cup Series drivers through the 2023 season, spotlighting behind-the-scenes drama but ultimately fell short with only five episodes.
- Prime Video’s expanding role: As Prime Video invests in thorough storytelling, it aims to build deeper connections with the audience.
- The challenge of fan adaptation: While content evolves, some NASCAR fans remain hesitant to accept streaming, highlighting the ongoing shift.
Kyle Larson’s Darlington Challenge and Labonte Support
While Prime Video is making waves with its NASCAR documentaries, there’s more action unfolding on the track this weekend as Kyle Larson prepares for his challenge at Darlington Raceway. The 2025 season sees Larson, backed by Amazon, poised for a redemption arc. This weekend’s race, however, comes with a special twist—NASCAR legend Terry Labonte is throwing his support behind Larson. Labonte’s confidence in Larson is evident, as he backs the Hendrick Motorsports driver to capture victory at the iconic track.
“The most exciting part is having Kyle Larson drive it. I knew going in that we had a shot to win. He just does a fantastic job everywhere he goes, every weekend.” – Terry Labonte
Larson will commemorate Labonte’s legacy by sporting a throwback paint scheme in the Goodyear 400, reminiscent of Labonte’s memorable 2003 Southern 500 triumph. Labonte’s encouragement is notable, as his victories at Darlington in 1980 and 2003 underscore his expertise. Larson’s current form—one win and five top-10 finishes this season—signals that he is well-prepared for the challenge.
News in Brief: NASCAR Streaming Revolution
The intersection of NASCAR’s streaming shift and Formula 1’s storytelling success highlights the evolving landscape of motorsports fandom. While NASCAR faces resistance from traditionalists over its digital shift, Formula 1 thrives by engaging new audiences through compelling narratives.
Spider’s remarks underscore the tension between legacy fans and emerging platforms. As Larson tackles challenges at Darlington with Labonte’s support, NASCAR could learn from F1’s strategy, potentially transforming its viewer experience in a rapidly changing digital age.
ALSO READ: NASCAR Meets Fortnite: Virtual Darlington Raceway Ignites Fan Curiosity
