In an exciting move that marks a significant milestone for NASCAR, the racing giant has announced an exclusive broadcast agreement with TelevisaUnivision, Mexico’s leading media company. This collaboration will bring the highly anticipated NASCAR Cup Series race at Autodromo Hermanos Rodriguez in Mexico City to sports fans across the country. Set for Sunday, June 15th, at 3:00 PM ET, the inaugural NASCAR event in Mexico will be a historic occasion, and TelevisaUnivision will provide the exclusive free-to-air (FTA) coverage in Mexico. The deal emphasizes NASCAR’s ongoing commitment to expanding its international reach and delivering motorsport excitement to a passionate fanbase in Mexico.
A Landmark Partnership with TelevisaUnivision
This partnership between NASCAR and TelevisaUnivision is a game-changer for the sport’s expansion into Latin America. With TelevisaUnivision serving as the exclusive FTA broadcaster for the NASCAR Cup Series in Mexico, fans will be able to enjoy full Spanish-language commentary for the race at Autodromo Hermanos Rodriguez. The race will be aired on Canal 5, one of Mexico’s top TV channels, ensuring that a wide audience will have access to the event.
NASCAR Managing Director, Media Strategy, Nicholas Skipper, expressed the company’s enthusiasm for this partnership, noting, “We are thrilled to partner with TelevisaUnivision to bring the NASCAR Cup Series to passionate sports fans in Mexico.” This collaboration isn’t just about the race; it also highlights NASCAR’s dedication to building global awareness for its sport. The Mexico City race is seen as a key step in NASCAR’s broader strategy to grow the sport internationally and build a more diverse, engaged fan base.
“The upcoming race in Mexico City is a significant milestone for our company, and this agreement reflects our commitment to providing the most comprehensive coverage of the event, as we continue to grow our sport internationally.” – Nicholas Skipper
Extensive Coverage Across Platforms
Beyond the live broadcast of the NASCAR Cup Series event, the agreement between NASCAR and TelevisaUnivision will provide fans in Mexico with year-round coverage. TelevisaUnivision will offer weekly NASCAR highlights, including 52-minute race cutdowns, which provide a concise yet thorough recap of the week’s race action. These highlights will be broadcast across TelevisaUnivision’s linear and digital platforms, ensuring fans can stay connected to the series no matter where they are.
In addition to traditional TV broadcasts, ViX, TelevisaUnivision’s streaming service, will deliver content to those who prefer to watch races and highlights on their devices. The agreement also includes short-form clips across official social media channels, offering fans bite-sized updates on race results, driver interviews, and team news. This multi-platform approach allows NASCAR to reach an even wider audience, including younger, digitally-savvy fans who consume sports content on mobile devices and social media.
Building Excitement for NASCAR’s Inaugural Mexico City Race
The inaugural NASCAR Cup Series event in Mexico City is poised to be a landmark moment in motorsport history. TelevisaUnivision is going all out in its promotional efforts to build anticipation for the race. As Marco Liceaga, Senior Vice President of Sports Rights Acquisitions and Commercial Partnerships at TelevisaUnivision, emphasized, the company’s commitment to robust marketing support will play a significant role in creating excitement for the event.
“We are delighted to partner with NASCAR to bring fans of the motorsports world in Mexico closer to the Mexico City race,” said Liceaga. This marketing and promotional push will help grow the NASCAR brand in the country, setting the stage for what is expected to be a thrilling event. The hype surrounding this race is expected to be immense, with Mexican fans eager to see NASCAR stars compete on their home soil, and the event is expected to boost NASCAR’s presence in Latin America.
“The above demonstrates TelevisaUnivision’s commitment to continuing to have the most robust sports portfolio, for the benefit of our audiences and commercial partners.” – Marco Liceaga
News in Brief: NASCAR Mexico City Broadcast
The partnership between NASCAR and TelevisaUnivision is a monumental step in the sport’s global expansion, bringing the NASCAR Cup Series to the passionate motorsports fans of Mexico. With comprehensive coverage on Canal 5 and access through ViX and other digital platforms, this collaboration promises to deliver exciting race action and ongoing engagement throughout the season. The inaugural Mexico City race on June 15th will undoubtedly mark the beginning of a new chapter in NASCAR’s international journey, drawing attention not only from Mexico but from motorsports fans around the world. With a combination of exclusive coverage, fan engagement, and strategic promotion, NASCAR is poised to make a significant impact in Mexico and beyond.
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