23XI Racing and Pinnacle have announced a multi-year partnership expansion, making Pinnacle the official banking sponsor for Tyler Reddick and the No. 45 team. The expanded agreement highlights the 23XI Racing and Pinnacle multi-year partnership expansion, with Pinnacle debuting a high-profile presence on the No. 45 Toyota Camry XSE starting at Nashville Superspeedway in June.
Previously an associate partner with Tyler Reddick and 23XI Racing since 2023, Pinnacle’s increased commitment will be showcased by a newly designed, brand-focused livery on the No. 45 car. This marks the first time the Pinnacle brand will be featured so prominently on the No. 45 Toyota Camry XSE in NASCAR’s Cup Series. The Pinnacle-branded car will make its inaugural run at the Nashville Superspeedway and will also be seen at the NASCAR Cup Series Playoffs at Bristol Motor Speedway in September.
In addition to the vehicle branding, Pinnacle’s logo will appear on the team’s equipment and will continue to feature on Tyler Reddick’s driver uniform. This visible branding push reflects Pinnacle’s growing involvement in the team’s activities and image within the NASCAR community.
Pinnacle’s relationship with Tyler Reddick began in 2018 during his early days in the Xfinity Series, a period that saw Reddick secure the first of his two consecutive Xfinity Series championships. Although Pinnacle previously supported Reddick with branded cars in the Xfinity Series, the upcoming Nashville race will be the first to showcase Pinnacle’s branding on a Cup Series vehicle, underlining the significance of this expanded partnership.
Both organizations emphasize their commitment to making an impact for clients, employees, and the broader community. The partnership aims to develop further programs and activations that connect the team, sponsor, and fans, reinforcing the shared vision and values between Pinnacle and 23XI Racing.
said team president Steve Lauletta.
—Steve Lauletta, Team President
said Tyler Reddick, driver of the No. 45 Toyota Camry XSE.
—Tyler Reddick, Driver of the No. 45 Toyota Camry XSE
said Andy Moats, Pinnacle’s director of music, sports and entertainment.
—Andy Moats, Director of Music, Sports and Entertainment, Pinnacle
The debut of the Pinnacle-branded No. 45 at Nashville Superspeedway will mark a milestone for both 23XI Racing and their partner, setting the stage for broader brand visibility and deeper collaboration throughout the Cup Series. As the partnership expands, fans can expect to see more dynamic branding and community-focused initiatives as Pinnacle, Tyler Reddick, and the 23XI Racing team aim for success on and off the track.
