The 2025 NASCAR Cup Series season marks a significant milestone for both fans and broadcasters, as Prime Video makes its flag-to-flag broadcast debut during one of the sport’s crown jewel events: the Coca-Cola 600 at Charlotte Motor Speedway. Set to run on Sunday, May 25, this Memorial Day weekend tradition honors fallen service members while delivering one of the most grueling challenges in motorsports — a 600-mile test of endurance, strategy, and horsepower.
The Coca-Cola 600 will be the first full Cup Series race aired on Prime Video in 2025, kicking off a five-race broadcast stretch exclusive to Amazon’s streaming platform. While Prime Video has been airing Cup Series practices and qualifying sessions all season, this marks a new era in how fans access NASCAR’s premier events. With broadcast shifts continuing in the sport, the Coca-Cola 600 offers fans a chance to witness history both on and off the track.
For fans new to the platform, Prime Video will also host Saturday’s practice and qualifying sessions, starting at 1:30 p.m. ET on May 24. NASCAR continues to push into the digital space, aiming to reach a broader audience through streaming while maintaining its loyal core fan base.
Full Weekend Lineup: Xfinity, Trucks, ARCA Join the Show
While Sunday’s main event is the headline, Charlotte Motor Speedway is the hub of activity all weekend long. The Coca-Cola 600 caps a packed Memorial Day racing schedule that includes the NASCAR Xfinity Series, Craftsman Truck Series, and the ARCA Menards Series. It’s a full plate of motorsports that spans from Friday evening through Sunday night.
The weekend begins on Friday, May 23, with the ARCA Menards Series General Tire 150 at 6 p.m. ET, followed by the NASCAR Craftsman Truck Series North Carolina Education Lottery 200 at 8:30 p.m. ET, both broadcast on FS1. Before those races go green, Truck Series practice and qualifying will air live on FS2, starting at 3:35 p.m. ET.
Saturday, May 24, sees Xfinity Series practice and qualifying streamed on The CW App, beginning at 11:05 a.m. ET, ahead of the BetMGM 300, which goes green at 4:30 p.m. ET on The CW Network. For fans unsure where to find CW coverage, a helpful station guide is available by entering your zip code online.
The Cup Series drivers will hit the track Saturday for practice and qualifying on Prime Video, giving fans an early preview of Sunday’s contenders. It’s a rare opportunity to watch all top-three national series — plus ARCA — compete across one weekend, making Charlotte’s Coca-Cola 600 festival one of NASCAR’s biggest annual gatherings.
A New Chapter in NASCAR Broadcasting
The Coca-Cola 600 isn’t just a race — it’s a tribute, a tradition, and now, a technological shift. By partnering with Prime Video, NASCAR continues to evolve its media strategy to keep pace with shifting viewing habits. As fans grow increasingly accustomed to streaming content, the sport is positioning itself to remain relevant and accessible in the digital age.
This broadcast model comes after NASCAR signed a groundbreaking new TV and streaming deal that brings Amazon into a more central role in covering the Cup Series. With Prime airing five Cup races in 2025, starting with Charlotte, the platform becomes an integral part of the fan experience. While some traditional viewers may miss the familiarity of cable or network coverage, the move to streaming provides flexibility, broader reach, and the potential for deeper digital engagement.
Importantly, this change won’t compromise on race coverage quality. Fans can expect full production treatment, including in-depth commentary, pit road analysis, and behind-the-scenes features tailored to both veteran fans and newcomers discovering the sport through Amazon’s global platform.
With NASCAR experimenting with new formats, platforms, and fan outreach, the Coca-Cola 600 stands as a symbolic launch point for this new broadcasting era. The race itself, stretching over four stages and 600 miles, offers plenty of time for strategy to unfold — and plenty of screen time for fans tuning in from anywhere in the world.
News in Brief: Streaming Guide Coca-Cola 600 Live on Prime
The 2025 Coca-Cola 600 blends NASCAR’s proud traditions with a bold leap into the future of sports broadcasting. As the longest race on the Cup calendar, it carries emotional and historical weight, serving as a powerful Memorial Day tribute. At the same time, the event signals NASCAR’s embrace of digital platforms, offering fans new ways to connect with the action.
Whether watching from trackside or streaming from home, fans are set for a weekend full of horsepower, heroism, and history. And as the green flag drops on Sunday evening, one thing is certain — the Coca-Cola 600 remains a staple of NASCAR’s soul, now streamed to screens around the world.
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