Dale Earnhardt Jr. thrills NASCAR fans with Amazon Prime broadcast, joining the broadcasting team on Sunday as the motorsport debuted its new streaming partnership. The Coca-Cola 600 at Charlotte Motor Speedway started a month-long slate of races streaming live on Amazon Prime, delighting viewers with both the coverage and special new features.
NASCAR’s Streaming Era Kicks Off With Strong Fan Response
Sunday evening marked a significant moment in NASCAR broadcasting, as the Coca-Cola 600 aired live from the Charlotte Motor Speedway in Concord, North Carolina, opening a new chapter with Amazon Prime handling coverage. Dale Earnhardt Jr., Carl Edwards, Steve Letarte, Danielle Trotta, and Corey LaJoie manned the booth, providing fans with expert analysis and high-energy commentary from the track.
NASCAR enthusiasts quickly took to social media to express their excitement and appreciation for the new broadcast format, noting several standout changes. Among the most celebrated features were limited commercial interruptions and an extended, vibrant post-race show that echoed a nostalgic racing atmosphere. Many viewers lauded the lack of full-screen commercials during green flag racing and the commitment to running commercial-free during the intense closing laps, further enhancing the experience.
“Pre Race energy was palpable, great broadcast, energetic and insightful booth, no full screen commercials under green, commercial free near the end, extended post race coverage with old school speed vibes and beer drinking,”
one fan wrote — fan, viewer
“Prime just went the final 60 laps of this race commercial free. Not even side by side commercials, just straight no ads for over a half hour. You love to see it,”
one fan added — fan, viewer
“Prime has actually made the 600 feel like the crown jewel that it is they’ve absolutely knocked it out of the park for their first race,”
one fan added — fan, viewer
Dale Earnhardt Jr. Unveils Exciting New Pre-Race Experience
Adding to the excitement, Dale Earnhardt Jr., widely recognized as one of the top analysts in Amazon Prime’s NASCAR coverage, announced a new feature designed to bring fans closer to racing action. Just hours before the race, Earnhardt Jr. revealed that NASCAR on Prime would present additional live content prior to each race, showcasing unique scenes and sounds from the pit and track. This allows fans to immerse themselves in the event well before the televised pre-race show begins.
“Each week on NASCAR on Prime, several minutes before the Pre Race show begins, you’ll be able to see sights and sounds from the pits and track. It’s a pretty cool deal to be able to fire up the stream and see all thats going on as you wait for the show to begin,”
he announced — Dale Earnhardt Jr., NASCAR Analyst
Fans Applaud Amazon Prime’s NASCAR Coverage
The response among NASCAR fans was overwhelmingly positive, with many calling for Amazon Prime to increase its involvement in future races. The broadcast team, featuring familiar faces such as Danielle Trotta, Carl Edwards, Corey LaJoie, and Steve Letarte, seemed to strike a chord with viewers, reinvigorating interest in the series and its coverage. Fans praised the energy, the detailed analysis, and the new, exclusive streaming content as reasons for their renewed enthusiasm.
“Just have all 36 races on prime tbh,”
one fan wrote — fan, viewer
“I speak for everyone when I say we want Prime to cover all 36 races,”
one fan added — fan, viewer
“Yall did an awesome job last night! That’s the first time I’ve really enjoyed the broadcast in several months,”
one fan added — fan, viewer
“You guys were amazing last night I’m so excited for the next couple of months!”
one fan added — fan, viewer
“I thought that was so cool…it has a countdown to going live clock too!”
one fan added — fan, viewer
Looking Ahead to More Races on Amazon Prime
With their successful first broadcast behind them, the NASCAR Cup Series and its booth of trusted analysts will return to Amazon Prime for another race this coming weekend, this time heading to Nashville. The mix of rich pre-race content, innovative broadcast features, and warm reception from longtime followers has set a promising tone for NASCAR’s new streaming partnership. While it remains to be seen if Amazon Prime takes on more races in the future, the current format appears to have energized both fans and participants across the motorsports community.
