Jimmie Johnson partners with Hollywood agency WME for business expansion shortly after making his 700th Cup Series start at the Coca-Cola 600, seeking new opportunities off the track. The celebrated driver formed this partnership with William Morris Endeavor (WME), signaling an ambition to grow his business presence in entertainment and beyond NASCAR.
Strategic Alliance with WME Sets Stage for Growth
Days after his milestone 700th Cup start, Jimmie Johnson entered a talent representation deal with WME, the Hollywood agency renowned for supporting athletes, artists, and brands for over 125 years. WME’s expertise is expected to help Johnson extend his business ventures into new industries.
Johnson currently leads Legacy Motor Club as the majority owner, a two-car operation competing full-time in the NASCAR Cup Series. The club manages the No. 42 Toyota Camry XSE, driven by John Hunter Nemechek, and the No. 43 Toyota Camry XSE, piloted by Erik Jones. Johnson himself occasionally drives the No. 84 car, highlighting his role as both competitor and business leader.
Well-regarded motorsports journalist Adam Stern highlighted the significance of this partnership:
“JimmieJohnson has signed with Hollywood agency @WME to represent him and @LEGACYMotorClub in all areas, a move that should build his business empire off the track and could also help the team with sponsorship and other commercial efforts,”
he tweeted. —Adam Stern, Journalist
This agreement reflects Johnson’s growing focus on activities beyond racing. His portfolio now spans Charlie Meatball Productions, which reflects his media ambitions, and ventures in hotels and real estate. WME’s global reach is expected to bolster these efforts and unlock additional commercial opportunities, both for Johnson and Legacy Motor Club.
Jimmie Johnson’s recent induction into the NASCAR Hall of Fame, alongside Chad Knaus and Donnie Allison, capped off one of the sport’s most outstanding careers. The El Cajon native boasts 83 victories at 20 different tracks, including successes in NASCAR’s most prestigious events. His business expansion could now mirror his success behind the wheel.
Support for Homestead-Miami’s Championship Race Return
Beyond business endeavors, Johnson remains an influential voice in NASCAR’s competitive landscape. He recently endorsed the decision to move the NASCAR Cup Series championship finale from Phoenix Raceway to Homestead-Miami Speedway starting in 2025, sharing his thoughts on the Rubbin’ is Racing podcast:
“I think moving the championship race around is a good idea,”
said Johnson as quoted by Newsweek.
“Whenever you come to a new market and have such a moment taking place, you get a lot of interest and people want to come see it. So I think that’s a good move.”
—Jimmie Johnson, NASCAR Champion
Homestead-Miami holds great importance for Johnson, as it was the stage of all seven of his NASCAR Cup championships. He recognized his personal connection to the track:
“I clearly am very biased for Homestead. I’ve had so much success down there and won all seven of my championships there,”
he added. —Jimmie Johnson, NASCAR Champion
It has been six years since Homestead-Miami Speedway hosted the championship race, and Johnson’s support helps highlight the site’s significance. As speculation grows that NASCAR may adopt a rotational format for its championship event, many are watching how these changes could reshape the sport’s championship tradition. In the meantime, attention remains on the upcoming action at Nashville Superspeedway.
Business and Legacy: Johnson’s Next Chapter
Jimmie Johnson’s collaboration with WME demonstrates his commitment to diversifying his professional life, leveraging his success as a driver into entertainment, business, and hospitality. The support of a major Hollywood agency could open the door to more sponsorship and commercial ventures, benefiting both his racing interests and his broader endeavors. As NASCAR’s future takes shape with changes to its championship race and business landscape, Johnson’s journey from celebrated driver to business leader could provide a blueprint for athletes seeking new opportunities beyond their sports.
