In an exciting move, Toni Breidinger secures Coach sponsorship in NASCAR Truck Series, launching a fresh team look for her No. 5 Toyota Tundra TRD Pro at Michigan International Speedway this weekend. The partnership marks another milestone for Breidinger in her rookie NASCAR Craftsman Truck Series season, further highlighting her dynamic presence in motorsports.
Leading Fashion Brand Joins Breidinger for Michigan Debut
Toni Breidinger, a standout contender for NASCAR Craftsman Truck Series Rookie of the Year, has brought on Coach, the renowned clothing and accessories company, as a primary sponsor for select races this season. The collaboration makes its on-track debut during Saturday’s DQS Staffing & Solutions 250 at Michigan International Speedway, with plans to return at Talladega Superspeedway in October.
The new sponsorship was announced on Thursday morning through social media by both Breidinger and her team, TRICON Garage. This alliance adds to Breidinger’s reputation for attracting high-profile brands, reflecting her growing influence in the sport and beyond.
Breidinger Expresses Excitement About Coach Partnership
Breidinger shared her enthusiasm for the new venture online, emphasizing the personal significance of collaborating with Coach. She stated,
“Proud to have @Coach on my truck for this weekend’s race at Michigan. To be a part of their SoHo Sneaker Campaign and now have them on the truck is a dream. Grateful to work with brands who embrace me and my self-expression. #CoachNY #CourageToBeReal pic.twitter.com/a3aEPFQBFp” —Toni Breidinger, NASCAR Driver
Early Career Challenges and Recent Sponsorships
Originating from San Francisco, Breidinger is currently navigating her first full-time season in the NASCAR Craftsman Truck Series. Driving for TRICON Garage, she has quickly demonstrated her potential in a competitive field. Despite a steep learning curve, Breidinger has secured a pair of top-20 finishes at Rockingham Speedway and Kansas Speedway, with an 18th and 20th place result, respectively. Her best finish to date—a 15th position—came in her series debut last year at Kansas Speedway.
Breidinger’s career in motorsports includes impressive stints in the ARCA Menards Series, where she raced with Venturini Motorsports and claimed four top-five and 27 top-10 finishes in 65 starts. She set a personal best with a third-place finish at Kansas in 2023, underscoring her steady development as a driver. Alongside her on-track progress, she has lined up several prominent sponsors in recent seasons, including Raising Cane’s, Victoria’s Secret, Sunoco, 818 Tequila, 811 Call Before You Dig, and CELSIUS.
What to Expect at the Michigan International Speedway Race
Breidinger enters the Michigan weekend 23rd in the NASCAR Craftsman Truck Series points standings. The DQS Staffing & Solutions 250 not only marks a return to Michigan International Speedway for the series after a hiatus since 2019, but it also serves as Coach’s first appearance as a title sponsor in this arena. The race unfolds on Saturday, June 7, at noon Eastern Time and will be broadcast live on FOX. As Breidinger prepares to debut her Coach-branded truck, excitement is building among fans and sponsors alike for what promises to be a memorable outing.
This new partnership with Coach signals another step forward for Breidinger, whose energetic drive and steady results continue to earn her recognition on and off the track. The collaboration is expected to boost her profile even further, opening doors for future opportunities and inspiration for aspiring drivers across the racing community.
