Joey Logano becomes fan favorite in Mexico after receiving enthusiastic support during NASCAR’s debut race south of the border. While Daniel Suárez remained the obvious fan magnet on home turf, Logano was caught off guard by the crowds, who cheered him as their second-most popular driver during the historic event.
At a race known for elevating Denny Hamlin’s villain status in the United States, Logano experienced a dramatic shift in how fans responded to him outside U.S. borders. The excitement in the crowd set a new tone for the NASCAR Cup Series event, which took place in Mexico and showcased the international reach and passion for the sport.
Logano Surprised by Mexican NASCAR Fans’ Enthusiasm
Reflecting on the event during a SiriusXM NASCAR Radio interview, Logano expressed his astonishment at the Mexican fans’ depth of knowledge and excitement. The level of familiarity the audience exhibited with drivers—including himself—was unexpected for Logano.
“These people are passionate. Like, they were die-hard NASCAR fans and knew everybody. Like they knew the whole field. Here’s a surprise for everybody. I’m like the second-most popular driver in Mexico. After Daniel Suarez, I’m a distant second. But I’m second. I didn’t know what to think, guys.”
—Joey Logano, NASCAR Driver
He further described a standout moment during the pre-race parade, when the presence of Shell-branded gear and #22 Joey Logano signs among the crowd left a vivid impression. Logano admitted that he could hardly process the adulation and felt overwhelmed by the fanfare.
“I had a little driver intro parade thing they take you around. There is a ton of Shell stuff everywhere. People with signs #22 Joey Logano — all this stuff. People love me here. Don’t know why. I love them too. I really didn’t know what to think. I didn’t know how to handle it. It was a very unique situation for me,”
—Joey Logano, NASCAR Driver
Fan Perceptions Shift from Boos to Cheers Abroad
NASCAR’s expansion into Mexico revealed stark contrasts in how drivers are perceived internationally. For years in the United States, Logano has balanced on a fine line between celebrated champion and polarizing competitor, enduring boos despite a career marked by 37 victories and three Cup Series championships, including two in the last three years.
Questions often arise about his standing as a champion, especially given his most recent title win preceded by an average finish position lower than most in modern Cup history. The reception in Mexico, however, offered a refreshing change from the skepticism sometimes directed at Logano by American audiences.
On social media, the moment received additional attention.
“Here’s a surprise for everybody, I’m like the second most popular driver in Mexico.”
—Joey Logano, NASCAR Driver (via SiriusXM NASCAR Radio)
The Roots of Logano’s Mixed Reputation
Despite his accolades, Logano remains a controversial figure among segments of NASCAR fans. Some attribute his divisive image to his assertive driving, while others see a clash between his on-track aggression and his usually composed demeanor. His candid approach in interviews, most recently seen after a confrontation with his teammate Austin Cindric at Talladega, has not always endeared him to spectators.
Discussing his reputation with SpeedFreaks, Logano acknowledged the persistence of negative sentiment and admitted uncertainty about its origins.
“I wish I knew [why he gets booed].”
—Joey Logano, NASCAR Driver
He suggested that early missteps in his racing career and the manner he handled certain situations may continue to shape public perception, despite his success and longevity in the sport.
Validation Beyond Public Opinion
For Logano, the outpouring of support in Mexico was not just about popularity but also served as a reminder of NASCAR’s expanding global footprint. Ultimately, Logano values the respect of his colleagues, team members, and family over fan approval alone. The experience in Mexico, though, offered a rare moment of affirmation from an enthusiastic new audience, raising questions about how international fans might reshape NASCAR’s culture and driver reputations moving forward.
