On Sunday, June 29, 2025, Chase Elliott delivered a suspenseful finish in the Quaker State 400 at EchoPark Speedway, breaking his winless streak and prompting a notable reaction from Rick Hendrick. This moment shines a spotlight on Rick Hendrick NASCAR leadership and strategy as his team continues to build momentum heading into the playoffs.
Schrader’s Insight on Hendrick’s Reaction to Elliott’s Narrow Victory
Ken Schrader, a long-standing figure in the NASCAR Cup Series, spoke on Kenny Wallace’s Herm & Schrader podcast about a direct exchange with Rick Hendrick following Elliott’s victory. Elliott’s win was not only tense but historic, as he edged out Brad Keselowski by just 0.168 seconds, leading 41 of the 260 laps and amassing 51 crucial points for Hendrick Motorsports.
Schrader recounted his candid conversation with Hendrick regarding the high-octane race:
“I mean, it’s great racing. I texted the boss, Mr. Rick, right after the race, and it was black, you know, I mean it was late, but I knew he’d be up watching, and I said damn that was,”
and we were driving, I said that was a nail-biter.“Congratulations,” he said it was but man they tore up a lot of stuff.” —Ken Schrader, Former NASCAR Driver
The intensity of that Atlanta race emphasized both the unpredictability and excitement of NASCAR under Hendrick’s direction. This moment also reflected on the investment Hendrick and his key drivers have put into their current campaign.
Hendrick’s Team Nears Full Playoff Qualification
Hendrick Motorsports has seen immense success this season, with team drivers William Byron, Kyle Larson, and Chase Elliott already locked into the 2025 playoffs. Alex Bowman is the only Hendrick driver yet to secure a playoff berth, aiming to clinch his spot and a potential second win at the upcoming Grant 165 on July 6, 2025.

Byron, piloting the #24 Chevy, currently leads the Cup Series with 631 points, trailed by Elliott at 594 and Larson at 589. Bowman is ranked 12th in the standings, holding 444 points, indicating the strength of Hendrick’s roster as the postseason approaches. The depth of talent within the team underscores Rick Hendrick’s talent management and overall leadership.
Rick Hendrick’s Vision for His Drivers’ Future
Back in the mid-2021 season, Rick Hendrick commented on his ambitions for the future of his team, especially regarding Chase Elliott’s tenure. After notable achievements—such as Elliott claiming an Xfinity Series title under Dale Earnhardt Jr. and later securing a Cup Series championship in 2020 driving the #9 Chevy Camaro ZL1—Hendrick’s commitment to his star drivers became clear.
Reflecting on his hopes for Elliott and William Byron, Hendrick had expressed his desire to keep his successful lineup intact:
“My plan is for Chase and William to retire with us, so that’s an ongoing situation with me. I love the lineup right now, and I want to keep the band together.”
—Rick Hendrick, Hendrick Motorsports Owner
Additionally, the organization extended Kyle Larson and Alex Bowman’s contracts through 2023, showing confidence in the stability and long-term prospects of the team. Larson acknowledged the importance of Hendrick’s support for his racing program:
“I’d like to thank @HendrickAuto through their http://HendrickCars.com brand for partnering with me and building a successful program around the No. 5 team. It’s really cool to see how our on-track success has helped their business. Let’s keep it rolling!”
—Kyle Larson, NASCAR Driver
The Road Ahead for Hendrick Motorsports
Hendrick’s ongoing strategy and deep investment in driver relationships appear poised to yield further results as the team enters the crucial playoff phase. As Bowman vies for his playoff entry and the other three Hendrick drivers maintain strong championship campaigns, Rick Hendrick’s NASCAR leadership and strategy continue to steer the organization toward potential season-defining moments. The dedication to keeping key drivers like Chase Elliott and William Byron under the Hendrick banner signals both stability and ambition for the seasons to come.

