Jimmie Johnson’s NASCAR Cup Series team, Legacy Motor Club, has secured an extended sponsorship deal with Dollar Tree, continuing their partnership through the 2028 season. This Jimmie Johnson NASCAR sponsorship extension gives the team vital support for the next three years, ensuring steady financial backing and prominent branding in the sport.
Dollar Tree Extends Backing for Legacy Motor Club
The fresh agreement, officially announced today, confirms Dollar Tree’s commitment to supporting Legacy Motor Club and increasing its exposure to NASCAR’s large and passionate fanbase. Dollar Tree, a retail company with a substantial market capitalization of $22.365 billion, first entered into the partnership in January 2024. The arrangement originally covered all 38 races in the NASCAR calendar, and with this new extension, Dollar Tree’s branding will remain featured on the No. 42 car driven by John Hunter Nemechek and the No. 43 car piloted by Erik Jones through 2028.
NASCAR insider Bob Pockrass shared news of the sponsorship renewal on his social media accounts as the team and sponsor made their announcements. Rick McNeely, Chief Merchandising Officer of Dollar Tree, also issued a statement confirming the extended partnership.
“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028. This continued collaboration puts our brand in front of millions of loyal NASCAR fans and gives us the opportunity to drive deeper engagement with customers in a bold, high-energy environment. We’re looking forward to what’s ahead with Jimmie Johnson, John Hunter, Erik, and the entire LEGACY Motor Club team,” said Rick McNeely, Chief Merchandising Officer, Dollar Tree.
The team’s CEO highlighted the strategic value of this deal, seeing it as essential for achieving future ambitions and keeping the team competitive in championship pursuits.
Team Drivers Praise Support and Stability
Legacy Motor Club’s drivers, John Hunter Nemechek and Erik Jones, both expressed excitement and gratitude as the sponsorship deal was extended this week. The two drivers emphasized the importance of Dollar Tree’s support, not just for race-day performance but for growing fan engagement and building the reputation of the team within NASCAR.
It’s an honor to continue carrying the Dollar Tree brand on our cars. Their support helps us deliver results on track, bring value back to their vendor partners, and helps build fandom of the Club.” John Hunter Nemecheck said
“Having such a recognizable brand like Dollar Tree with us for years to come gives the CLUB stability and energy. We are building a legacy together and hope to enjoy success for years to come.” Erik Jones added
While team co-owner Jimmie Johnson has not commented publicly on the news yet, it is clear the extension brings optimism and security to Legacy Motor Club’s leadership and roster. Both Nemechek, currently 20th in Cup Series rankings, and Jones, now ranked 17th, will carry the Dollar Tree branding as they prepare for their next race at Sonoma Raceway.
Long-Term Impact for Legacy Motor Club and NASCAR
The partnership between Dollar Tree and Legacy Motor Club is poised to deliver advantages well beyond the race track, providing consistent financial backing and exposure to millions around the world. This sustained support positions the team, led by CEO and co-owner Jimmie Johnson, to realize its goals in future seasons and strengthen its presence in the NASCAR Cup Series. With industry figures like Bob Pockrass and executives such as Rick McNeely recognizing the deal’s importance, the sponsorship extension is expected to energize fans, drivers, and vendors alike as the team looks ahead to the 2028 season and beyond.
