Kyle Larson High Limit Racing impact is reshaping the sprint car scene by drawing attention to fresh competition and substantial rewards. On Thursday night at Eldora Speedway, Larson clinched victory at the Kubota High Limit Racing Joker’s Jackpot and took home $100,000, celebrating his return to the winner’s circle at this legendary Ohio track for the first time since 2021. This event, broadcast on FS1, meant national television coverage for sprint car racing—marking the sport’s first appearance on a major network since 2020.
As both a leading competitor and co-founder of High Limit Racing, Kyle Larson saw the event as a pivotal moment for sprint cars. That national TV spotlight not only showcased the excitement of the discipline but also underscored High Limit Racing’s intent to amplify the sport’s reach and prestige.
Increasing Financial and Competitive Stakes
Larson’s vision for the future of sprint car racing is evident in his optimistic outlook.
“I really feel like sprint car racing is in a very healthy spot, not only financially but competitively. I think having two national tours just allows both series to elevate and become better… The competitiveness is what really drives the sport up. So yeah, it’s been good.”
—Kyle Larson, Competitor and Series Co-Founder
Inspired by the model and expanded earning opportunities in late model racing, High Limit Racing began as a limited series in 2023. The aim was clear: provide richer rewards and more exposure for drivers, teams, and tracks. In 2024, Larson and his partners escalated their efforts by acquiring the All-Star Circuit of Champions, broadening the footprint and impact of High Limit Racing across the country, even as the new series eyed a Wisconsin debut after 2025. The All-Star Circuit, prior to this, was already well-established in that state.
Growth in Participation and High-Stakes Payouts
This week’s event drew a stunning 68 driver entries, including 23 past victors at “The Big E.” Along with Larson, other NASCAR Cup Series names like Christopher Bell and Ty Gibbs joined the roster, facing off with renowned Kings Royal champions and a deep field of contemporary sprint car talent.
The prize money has become a talking point, as has the series’ surge in prominence. With live TV coverage and substantial paydays, High Limit Racing’s Wisconsin debut is creating a buzz, coinciding with a packed week of sprint car events in the state. Dubbed an unofficial “Wisconsin Sprint Week,” the action-packed schedule helps cement the region’s place at the center of the sprint car world.
Innovative Event Formats and Fierce Competition
Festivities kicked off with Wednesday night’s Double Down Duel$, two lucrative $12,000 feature races. These contests determined the order for Thursday’s main event, the Joker’s Jackpot. Under the unique format, the drivers with the top 12 points from the Duel$ secured direct entry into the A-Main, while those ranked 13-36 battled through two 15-lap B Mains for a chance at advancement. The remaining drivers, positions 37-70, competed in two 10-lap C Mains, with only the top four moving forward from each.
This dynamic structure heightened not only drama but also opportunity, allowing talented drivers from throughout the field a shot at racing onto the biggest stage for major rewards.
Continuing the Momentum Ahead of Major Races
With High Limit Racing making headlines, attention now shifts to the World of Outlaws, which takes over at Eldora Speedway on Friday with a $25,000-to-win feature. The excitement will build toward Saturday’s legendary Kings Royal, where the victor is set to claim a record $200,000 grand prize.
Kyle Larson’s High Limit Racing impact can be felt throughout the sport, both on and off the track. By attracting star drivers, increasing prize money, and bringing live television coverage back to sprint cars, the series is shaping a new era for this form of racing—one marked by growing visibility, heightened competition, and bigger rewards for all participants.
Our Reader’s Queries
Q. Is Kyle Larson better than Verstappen?
A. While Larson may not surpass Verstappen in Formula 1, he is considered extremely versatile in racing. Bianchi believes Larson deserves recognition because of his diverse achievements. He has been successful in many different types of cars.
