Victoria’s Secret model and rising NASCAR driver Toni Breidinger has been named the 2025 Summer Ambassador for Dave & Buster’s, marking a notable collaboration between the gaming eatery and a professional racer. Breidinger, joined by Olympic gymnast Jordan Chiles in Dallas, will engage with fans through appearances, exclusive giveaways, special merchandise, and racing-themed competitions, highlighting her new role as the Toni Breidinger Dave & Buster’s ambassador.
Toni Breidinger Kicks Off Summer Campaign at Dave & Buster’s with Jordan Chiles
Dave & Buster’s, based in Dallas, has partnered with a NASCAR driver for the first time by selecting Breidinger as its ambassador. As the No. 5 driver for Tricon Garage, she began her campaign with a lively event in Dallas, accompanied by Olympic medalist Jordan Chiles. Both sports stars wore matching jackets, participated in multiple photo opportunities, and interacted with fans, showcasing upbeat camaraderie and inclusiveness. In a personal moment, Breidinger even posed with a giant teddy bear, sharing updates from the event all the way through her travel home.
The arrangement between Breidinger and Dave & Buster’s goes beyond typical sponsorships. In addition to meet-and-greets, she will be part of limited edition merchandise campaigns and in-store racing game competitions, creating a unique mix of motorsports and gaming experiences for racing enthusiasts and casual fans alike.
Speaking about her excitement for the collaboration, Breidinger said:
“I love the games, and energy, so getting to partner with a brand I genuinely enjoy is really exciting for me. There’s nothing like being behind the wheel, whether it’s on the track or in the arcade, and now I get to do both at one of my favorite places. I’m so excited to compete with fans who love racing as much as I do and make this a summer to remember.”
—Toni Breidinger, Tricon Garage Driver
Toni Breidinger’s Impact in NASCAR and Motorsports
Breidinger’s racing career has been filled with historic firsts, notably making history in the 2022 ARCA Menards Series as the first Arabic-American woman to compete in a NASCAR national series. Her journey through motorsports has seen her racing with teams such as Young Motorsports and Venturini Motorsports, where she achieved top-10 finishes at tracks like Illinois State Fairgrounds and Winchester Speedway.
Since 2025, Breidinger has raced full-time with Tricon Garage in the NASCAR Truck Series, where she continues to evolve as a competitor. Reflecting on her growth and learning curve throughout the current season, she explained:
“Like, after every race, I’m like wow, I feel like a new driver because I’ve learned so much. So, yeah, almost the unknown of I didn’t know how much new stuff I was going to learn. In so many different areas, from the tracks and the truck and the aero. Yeah, I’ve been learning a lot, and I’m like, I can’t believe I’ve been learning this much. Kind of crazy, but yeah.”
—Toni Breidinger, Tricon Garage Driver
Breidinger emphasized the rapid pace at which she’s gaining new skills on the track, particularly since joining the Truck Series this year. Her adaptability and willingness to embrace new challenges have stood out, underlining her determination within the highly competitive world of NASCAR.
Collaboration with Leading Brands and Expanding Partnerships
Beyond motorsports, Breidinger is rapidly expanding her influence through high-profile partnerships. Alongside her work with Dave & Buster’s, she has recently aligned with Kendall Jenner’s company, 818 Tequila. She has also collaborated with luxury brand Coach, which served as her sponsor at races in Talladega and Michigan International Speedway. These opportunities reflect her rising profile both as a professional athlete and as a prominent figure in fashion and lifestyle circles.
The partnership with Dave & Buster’s is another milestone for the young racer, signifying the increasing intersection between motorsports, entertainment, and pop culture. By teaming up with renowned athletes like Jordan Chiles and major brands, Breidinger continues to showcase her versatility within and beyond the track.
As Toni Breidinger’s ambassador role unfolds throughout the summer, her presence at Dave & Buster’s events and her ongoing achievements in the NASCAR Truck Series are poised to inspire fans and reinforce her standing as a dynamic role model for young athletes and motorsports enthusiasts.
Our Reader’s Queries
Q. What is Toni Breidinger’s story?
A. Growing up in Hillsborough, California, Breidinger began racing go-karts when she was nine. After five years, at 15, she advanced to the USAC Western US Asphalt Midget Series in 2014. She won the championship in this series two years later.
