Dale Earnhardt Jr. is teaming up with Budweiser for a memorable appearance at the Speedway Classic MLB game, scheduled for August 2 at Bristol Motor Speedway, promising a nostalgic experience for racing and baseball fans alike. The return of this famous partnership at the event will shine a spotlight on the Dale Earnhardt Jr. Budweiser MLB game, with classic memorabilia and special fan experiences planned throughout the day.
Budweiser and Dale Earnhardt Jr. Celebrate Return at Bristol Motor Speedway
This year’s Speedway Classic will see Dale Earnhardt Jr. reuniting with the Budweiser team, a collaboration that fans have long cherished, according to a teaser message shared by Budweiser on X (formerly Twitter). The short clip showcased the legendary No. 8 firesuit and helmet, iconic symbols from Earnhardt Jr.’s racing days, building excitement ahead of the baseball game between the Atlanta Braves and Cincinnati Reds.
Reports indicate that the Budweiser crew, alongside Earnhardt Jr., will be returning to the event dressed in the familiar red firesuits that have become synonymous with their past success. Their presence is set to enhance the fan experience, bringing together elements of motorsport nostalgia and Major League Baseball in a single event at Bristol Motor Speedway.
Activities and Fan Engagement at the Speedway Classic
Throughout the day, the Budweiser crew will interact with attendees as part of a series of attractions, including the Speedway Classic Fan Zone opening at noon. Fans will be treated to the appearance of the world-renowned Budweiser Clydesdales and a display of Dale Earnhardt Jr.’s MLB All-Star Game show car from 2001, heightening the connection between baseball and racing at the venue.

Adults aged 21 and over can expect an enhanced experience with access to an exclusive Budweiser-branded mobile bar, featuring a rooftop deck, and opportunities to sample cold beverages. Special promotions will allow fans to win limited edition MLB and Budweiser collaborative merchandise, making the event not only a showcase of athletic prowess but also a celebration of brand heritage and fan appreciation.
Dale Earnhardt Jr. Offers Analysis on Upcoming NASCAR Playoffs
In the build-up to another key event—the NASCAR Brickyard 400 at Indianapolis Motor Speedway on July 27—Dale Earnhardt Jr. offered his perspective on the developing playoff scenario during a recent episode of the Dale Jr. Download podcast. With just five races remaining until the Round of 16 opener at Darlington Raceway, heightened competition is creating uncertainty within the playoff grid.
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“That [playoff] cut line every year has moved,”
Dale Earnhardt Jr. noted.
“Every single year, someone below the line has won their way in, and that’s going to move the cut line above Bubba Wallace, which is right now Chris Buescher.”
” —Dale Earnhardt Jr., Hall of Famer
The shifting dynamics see Chris Buescher of RFK Racing currently at a 44-point advantage, but still trailing Alex Bowman, who holds a 63-point lead. With unforeseen victories from those below the cutoff, established drivers from top teams like Hendrick Motorsports could find themselves at risk of missing out on playoff qualification despite strong performances this season.
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“Maybe last year, we had three guys that were above the cut line at this point that did not make the playoffs. You’re never safe,”
the Hall of Famer added.” —Dale Earnhardt Jr., Hall of Famer
As anticipation builds for the Brickyard 400, viewers can catch live race broadcasts from the grandstands at Indianapolis or follow the coverage on TNT Sports starting at 2 pm ET. Radio listeners have the option of tuning in to SiriusXM NASCAR Radio for ongoing updates during one of NASCAR’s most prominent summer events.
Looking Ahead: The Impact of a Memorable Collaboration
The collaboration between Dale Earnhardt Jr. and Budweiser at the Speedway Classic MLB game brings together two beloved elements of American sports culture at a major venue. With engaging experiences planned for fans, the return of iconic branding, and the excitement of the upcoming MLB matchup, both racing and baseball communities will be drawn into a celebration of tradition and partnership at Bristol Motor Speedway. This event, alongside the ongoing NASCAR playoff battles, underscores the dynamic crossover appeal of Earnhardt Jr., Budweiser, and the events they headline.