Toni Breidinger has firmly addressed critics who believe her ventures off the track, including lucrative brand deals and a rising modeling career, distract from her performance in racing. The rookie in the NASCAR CRAFTSMAN Truck Series asserts that she manages to juggle her glamour-focused endeavors alongside her racing commitments, arguing that these opportunities actually strengthen her racing journey. The theme of “Toni Breidinger NASCAR racing success” comes to life in her approach to navigating the competitive world of motorsports while embracing her personal brand.
Balancing Sponsorships and Racing Commitments
During a discussion with Motorsport.com, the Tricon Garage toyota/”>Toyota driver challenged assumptions that her off-track work undermines her abilities behind the wheel. Breidinger, who pilots the #5 car, revealed that the financial demands of racing today make it essential for drivers to pursue other business opportunities. She emphasized the importance of securing sponsorship deals, noting that such partnerships are critical to keeping her on the track.
“When people say that doing brand deals affects my performance, I’m like, ‘No, you know what affects my performance? Not being able to race because I can’t afford it,’”
—Toni Breidinger, Driver
Building Unique Relationships with Female-Focused Brands
Breidinger has attracted a variety of sponsors, including influential names like Coach, Dave & Buster’s, Raising Cane’s, Victoria’s Secret, and 818 Tequila. She highlighted that several of her sponsors, particularly Victoria’s Secret, focus on female audiences. As one of NASCAR’s few female competitors, Breidinger views her gender as an advantage, allowing her to build connections with brands in ways not typically available to her male colleagues.
“I like leaning into the female-focused brands and products that I use myself, because they’re often things that my male teammates don’t use. I might as well leverage that and build partnerships with brands that are authentic to me and tap into [the female] demographic.”
—Toni Breidinger, Driver
Originating from California, Breidinger expressed that aligning with brands she genuinely supports also helps attract a female audience to NASCAR, reflecting her desire to broaden the sport’s appeal.
Toni Breidinger’s Performance Highlights in NASCAR
Competing full-time for Tricon Garage in the NASCAR CRAFTSMAN Truck Series, Breidinger currently stands 22nd in the points rankings, with an average finish of 24.4 after 15 races in 2025. Her top finish this season was 18th place at Rockingham in April. Prior to joining this series, she raced full-time in the ARCA Menards Series, where she earned 11 top-10 finishes and finished fourth in the overall standings for 2024.
Sharing Humor and Personality Beyond the Track
Breidinger recently shared lighthearted moments with her social media followers, posting photos at a Delta Airlines terminal with her luggage and a large stuffed teddy bear. The images featured the teddy bear seated onboard, and she playfully acknowledged Delta’s leniency regarding carry-on items with the message:
“thank you for not counting him as my third carry-on item.”
—Toni Breidinger, Driver
Inspiring Change in Motorsport’s Image
Toni Breidinger is redefining what it means to be a successful driver in NASCAR by combining her love of glamour with her racing ambitions. Her active engagement with female-focused brands and authentic self-expression are opening new paths for diversity and representation within the motorsport industry. As more women take an interest in racing, Breidinger’s unique career showcases the value of bringing individuality to a traditionally male-dominated field and signals the growing evolution of the sport.
Our Reader’s Queries
Q. What is Toni Breidinger’s story?
A. Breidinger grew up in Hillsborough, California, and began go-kart racing when she was nine years old. After five years, she advanced to the USAC Western US Asphalt Midget Series at 15. She won the series championship in 2016, two years after joining.
