Corey Heim, a standout driver in the NASCAR Truck Series, has unveiled a series of creative NASCAR fan engagement ideas he believes could energize crowds and drive greater attendance. Heim’s suggestions come as NASCAR continues to experiment with new methods to rebuild the buzz reminiscent of the Dale Earnhardt era, with efforts ranging from inviting drivers from varied motorsports backgrounds to staging international events. Despite these steps, Heim sees ample room for further innovation to captivate both loyal fans and newcomers alike.
Party Atmosphere and Unique Events Highlight Heim’s Vision
During an interview with Jeff Gluck for the “12 Questions” segment, Heim emphasized that creating a festive environment reminiscent of Talladega’s renowned party scene is crucial. According to Heim,
First of all, every race would sell out if it was as big of a party as Talladega. No one is coming to watch 25 minutes of practice; you come to party and enjoy the race. Of course, there’s a fan group that enjoys the racing quality, but what are you going to do for the other three days you’re here camping out?
—Corey Heim, NASCAR Truck Series Driver
Heim maintains that electrifying the race weekend with a celebration vibe at each track could significantly transform the spectator experience. He further points to cross-sport integrations, such as the notable MLB event at Bristol Motor Speedway, as a blueprint for bringing in diverse audiences. The potential to offer memorable ballpark-inspired cuisine, he notes, is yet another compelling way to lure fans who seek enjoyment beyond the action on the track.
Insights Drawn from Childhood Experiences at Major NASCAR Events
Heim’s ideas do not solely come from professional observation—his childhood memories at racing hotbeds like the Daytona 500 provide unique insight into what ignites fan enthusiasm across all ages. He recalls the excitement and connection created by personal touches, such as the day his mother gifted him a pre-signed Denny Hamlin rookie card, which was a treasured moment for him as a devoted Hamlin fan. These kinds of memorable interactions remain vivid for both young and adult fans and demonstrate the lasting impact of thoughtful fan engagement strategies.
Heim’s Racing Success and His Platform for Change
Now racing full-time for Tricon Garage and competing as 23XI Racing’s inaugural development driver under co-owner Denny Hamlin, Heim’s credibility stems not just from his perspectives off track, but also from his recent successes. He finished last season as the runner-up in the Truck Series and has already captured five wins this year, sitting atop the current championship standings. His position at the forefront of the series allows him to voice actionable ideas for increasing attendance and fan involvement.
Transforming Race Weekends into Must-Attend Festivals
Heim proposes that turning race weekends into festival-style gatherings could offer one of the most efficient, cost-conscious routes to stronger fan bonds and fuller grandstands. Even incremental additions—such as unique fan experiences, specialty foods, or celebratory activities—can convert a standard race day into an attractive getaway for both casual attendees and dedicated supporters. This proactive approach, Heim suggests, is key to ensuring future events not only draw crowds but give them reasons to return. As NASCAR continues evaluating ways to enrich its offering, Heim’s voice, shaped by family traditions, personal fandom, and on-track achievement, is certain to fuel the next wave of fan-centric innovations.
