RFK Racing hosted its annual TeK Alliance Summit at The Helix, Booz Allen Hamilton’s Center for Innovation in Washington, D.C., introducing the latest advancements in Industry 4.0 technology and artificial intelligence to its partners and experts. At this event, the team demonstrated how it is integrating cutting-edge solutions and AI-driven processes through the RFK Racing Industry 4.0 Innovation Summit, strengthening its competitive position in NASCAR and modern motorsports.
Bringing Together Technological Leaders and Innovators
The exclusive summit brought together RFK Racing’s network of technical partners, engineering experts, and notable innovation leaders, highlighting the collaboration driving the team’s progress. Throughout the day, attendees engaged in sessions exploring emerging technologies, the ongoing digital transformation, and how artificial intelligence is shaping the future of motorsport performance both at the track and behind the scenes.
The RFK TeK Alliance: Pioneering Advanced Racing Solutions
Co-owner and driver Brad Keselowski, who was instrumental in launching the RFK TeK Alliance in January 2024, has steered the team toward the forefront of technological innovation in NASCAR. Through this alliance, RFK Racing is investing in engineering breakthroughs, advanced data analytics, software development, and complex systems integration. These efforts are targeted at optimizing every aspect of team performance and decision-making.
“Every race today is like a science experiment,”
said Keselowski.
“We’re constantly testing theories, analyzing data, and fine-tuning performance. Technology, and the collaboration within our TeK Alliance, allows us to fail virtually so that we don’t fail in reality. That’s a game-changer. We’re combining racing instinct with data-driven precision to push the limits every single week.”
—Brad Keselowski, Co-owner and Driver
Leadership and Vision: Insights from Brad Keselowski and Sam Lunt
During the summit, Keselowski reaffirmed the importance of embracing technology in today’s competitive racing environment. He was joined by Sam Lunt, recently promoted to Director of Vehicle Dynamics and RFK TeK Alliance after graduating from the University of Pennsylvania and demonstrating exceptional engineering expertise. Lunt captivated the audience with her keynote, which traced RFK Racing’s journey from simple, traditional methods to the adoption of AI-powered simulations and interconnected systems.
“This transformation isn’t just about racing faster, but thinking smarter,”
said Lunt.
“About building a foundation that can adapt to whatever the future of motorsports throws at us”
—Sam Lunt, Director of Vehicle Dynamics and RFK TeK Alliance
Lunt’s technical background and familiarity with the demands of the sport position her to lead the ongoing evolution of the RFK TeK Alliance, ensuring a future-focused approach that prioritizes data-driven innovation and elevated performance standards.
Interactive Showcases of AI Technologies and Digital Twins
One of the summit‘s highlights was the live demonstration of AI-powered analytics and digital twin technology, providing the audience with an in-depth look at how advanced modeling and simulation are revolutionizing workflow optimization for RFK Racing. This focus on Industry 4.0 principles underscores the team‘s dedication to continuous digital transformation across manufacturing, design, and performance analysis—enabling heightened precision and efficiency in every aspect of operation.
Additional sessions addressed improvements in quality control and showcased how digital tools are being used to maximize human performance by improving communication, quickening decision-making, and strengthening team coordination under pressure.
Commitment to Data-Driven Excellence
“Data is only powerful if you can use it to drive results,”
said Josh Sell, Competition Director at RFK Racing.
“Through the RFK TeK Alliance, we’re transforming how we collect, analyze, and act on information — building a smarter, faster team that’s engineered to win.”
—Josh Sell, Competition Director at RFK Racing
The summit reaffirmed the RFK TeK Alliance’s role as the driving force behind RFK Racing’s technological advancement, fostering a culture of continuous improvement and redefining how engineering, data analytics, and software are utilized to gain an edge in the fast-paced world of NASCAR.
Redefining the Future of NASCAR and Beyond
By advancing the RFK Racing Industry 4.0 Innovation Summit, Roush Fenway Keselowski continues to bridge the gap between racing heritage and next-generation innovation, solidifying itself as a leader within the sport. The summit’s energetic and collaborative atmosphere highlighted how partnerships between key figures—including Keselowski and Lunt—and top organizations can spark new ideas and drive measurable change. As RFK Racing, with support from the RFK TeK Alliance, continues to integrate cutting-edge technology, the broader NASCAR community is likely to take note, paving the way for further innovations and a smarter, more connected future in motorsports.
