NASCAR’s reach into digital streaming has taken another major step. The sanctioning body confirmed today that the NASCAR Channel, its 24/7 free ad-supported streaming network, is now available on The Roku Channel. The move brings NASCAR’s mix of classic races, documentaries, delayed event broadcasts, original series, and grassroots racing coverage to one of the largest streaming platforms in the world. With Roku joining the lineup, millions of additional viewers now have an easy path to access the sport’s growing library of content.
Key Highlights
NASCAR Channel expands to The Roku Channel on Aug. 19
Free, 24/7 programming with no subscription or registration required
Content includes classic races, delayed broadcasts, documentaries, and SiriusXM NASCAR Radio shows
Simulcasts of grassroots racing events featured in partnership with FloSports
Roku addition extends NASCAR Channel’s reach alongside Tubi, Samsung TV Plus, Prime Video, and more
NASCAR Channel Expands Its Digital Footprint
The NASCAR Channel first launched as a free ad-supported streaming television (FAST) option designed to provide nonstop NASCAR programming to fans across devices. With its availability on The Roku Channel, NASCAR gains access to one of the most widely used streaming platforms worldwide. The network requires no registration or subscription, making it one of the most accessible outlets for fans who want to engage with NASCAR content outside of live race weekends.
Dan Barker, NASCAR’s managing director of media strategy, said the addition of Roku furthers the sport’s commitment to accessibility.
“This expansion to The Roku Channel puts the NASCAR Channel in front of one of the largest streaming audiences in the world. Our goal has always been to make NASCAR’s rich history, original content and live racing more accessible to fans everywhere, and Roku helps us deliver on that promise.” – Dan Barker
Content That Connects Generations
Programming on the NASCAR Channel includes a carefully curated mix of material spanning multiple eras of the sport. Fans can relive historic races, watch delayed coverage of the current season, and catch documentaries that explore the personalities and rivalries shaping NASCAR’s past and present. NASCAR Studios contributes original series and video podcasts, while SiriusXM NASCAR Radio’s The Morning Drive adds a daily talk component.
The programming lineup aims to balance nostalgia with current content, offering fans a chance to revisit iconic races while staying connected to the present-day NASCAR Cup Series season. This blend provides long-time followers and new viewers with reasons to tune in consistently.
Grassroots Racing Gets the Spotlight
In partnership with FloSports, the NASCAR Channel simulcasts several key grassroots events. These broadcasts showcase NASCAR’s pipeline of talent and highlight local and regional racing scenes often described as the heartbeat of the sport. Upcoming coverage includes the AgSouth Farm Credit 150 Modified event at Bowman Gray Stadium on Aug. 23, the ValleyStar Credit Union 300 at Martinsville Speedway on Sept. 27, the NASCAR Whelen Modified Tour race at Thompson Speedway Motorsports Park on Oct. 12, and Snowball Derby Qualifying Day on Dec. 5. By including grassroots programming, NASCAR connects major league fans to the feeder series that continue to produce the sport’s future stars.
Accessible Across Multiple Platforms
The Roku Channel joins a growing list of outlets where the NASCAR Channel is available. Fans can already find the network on Xumo Play, Tubi, Samsung TV Plus, Prime Video, and other platforms. The Roku Channel can be streamed for free through Roku devices and TVs, but also on TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs, and other Android TV OS devices. The accessibility strategy means NASCAR programming is only a few clicks away for nearly any household with an internet-connected device, ensuring wider reach at no added cost.
News in Brief: NASCAR Channel on Roku 2025
The NASCAR Channel is now live on The Roku Channel, bringing free 24/7 NASCAR programming to one of the world’s biggest streaming audiences. Featuring classic races, documentaries, delayed event coverage, original content, SiriusXM NASCAR Radio shows, and grassroots racing simulcasts, the network is expanding rapidly across digital platforms. Roku joins Tubi, Samsung TV Plus, Prime Video, and more in carrying the channel. NASCAR says the goal is accessibility and fan engagement across generations.
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