Bubba Wallace wins Brickyard 400 race in a memorable showdown at the Indianapolis Motor Speedway, securing the first win for 23XI Racing in a contest marked by intense competition and a dramatic finish in double overtime. Wallace’s determination on the track and the leadership of team owner Michael Jordan proved pivotal in achieving this milestone moment for the NASCAR Cup team.
The No. 23 Toyota, driven by Wallace, surged across the finish line ahead of a field of strong contenders. The margin of victory was razor-thin, with Kyle Larson finishing just 0.2 seconds behind Wallace. This result highlighted Wallace’s ability to withstand pressure and demonstrate the hunger needed for such a prestigious win in one of NASCAR’s most revered events.
Michael Jordan’s Guidance Fuels Wallace’s Drive
Michael Jordan, widely recognized as one of the most decorated athletes in sports history through his legendary career with the Chicago Bulls, has recently expanded his ventures into NASCAR as the owner of 23XI Racing. Though Jordan’s direct racing experience is limited, his insights on competitiveness and goal-setting resonated deeply with his driver during a critical period. After an earlier race in Daytona, Jordan offered Wallace a poignant challenge to drive him forward.

“What you heard after Daytona, you know, ‘The things you want more, cost more’. Definitely thought about that in the closing laps of Indy, winning the Brickyard 400,”
—Wallace, driver
This advice echoed in Wallace’s mind as he fought for the lead. He spoke openly about his desire to cross the finish line ahead of the pack, recognizing the stakes and the sacrifices required to secure such a high-profile result.
“I wanted that win more than anyone else on the field, and I was going to do whatever it took to get that win,”
—Wallace, driver
The conclusion of the race brought Wallace not only personal glory but also significant financial reward, aligning with Jordan’s own ethos regarding success. Earlier in the season, Jordan publicly emphasized his philosophy, stating that he “only pays winners.” With his latest achievement, Wallace was able to claim both the victory and a prize purse of $2.2 million, proving his credentials to both his boss and the broader NASCAR community.
Jordan’s Role at 23XI Racing and Competitive Philosophy
Michael Jordan’s passion for motorsports has been a key part of his leadership at 23XI Racing. While he embraces NASCAR from the owner’s perspective, Jordan is clear that he will not take on the challenges of racing behind the wheel himself. Instead, he channels his competitive spirit by motivating and supporting his team to achieve victory on the track.
“He taught me that if you know you’re gonna go into something and lose, don’t participate.”
—Wallace, driver
This wisdom reflects both Jordan’s personal history—having previously left basketball for baseball before returning to the NBA—and his approach to professional challenges. Rather than pursuing endeavors where success is unlikely, Jordan now focuses his ambition on achievable goals, preferring calculated risks where he and his team have a real chance to triumph.
23XI Racing’s journey is still in its early stages, and the team faces the ongoing challenge of building a reputation as a formidable presence in NASCAR. Wallace’s win at the Brickyard 400 marks a critical step forward, but the team must continue to meet high expectations and deliver results that match their owner’s hunger for victories. As the stakes remain high, the development of drivers and the ability to rise to the occasion under pressure will shape the team’s future in NASCAR’s competitive landscape.

