RFK Racing has turned a new page by naming Chip Bowers as the president of its NASCAR operations, adding a proven sports executive to guide its next chapter. With a background spanning the NBA, WNBA, and MLB, Bowers brings decades of experience to an organization eager to strengthen its business side and sharpen its competitive edge.
Key Highlights
- Chip Bowers named president of RFK Racing’s NASCAR operations.
- Brings three decades of leadership across NBA, WNBA, MLB, and sports consulting.
- Replaces Steve Newmark, who left to join the University of North Carolina.
- Tasked with scaling business growth, partnerships, and innovation.
- RFK Racing winless in 2025 but strong in points among non-playoff drivers.
Chip Bowers’ Arrival and Vision
Bowers joins RFK Racing with a résumé built in elite sports environments. He previously served as President of Business Operations for the Miami Marlins and as Chief Marketing Officer for the Golden State Warriors before leading Elevate, a sports entertainment consulting firm. His appointment marks a key moment for RFK, which fields full-time Cup teams for Brad Keselowski, Chris Buescher, and Ryan Preece.
“I’m honored and thrilled to be joining one of NASCAR’s premiere racing teams. As both a fan of the sport and a North Carolina native, this is truly a full circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future hall of fame driver & owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.”
“RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the preeminent brands within the industry.” – Chip Bowers
Leadership Transition
Bowers succeeds Steve Newmark, who stepped down after more than a decade with the team to become Executive Associate Athletic Director at the University of North Carolina. Newmark helped steer RFK Racing through significant changes, including the addition of Brad Keselowski as co-owner in 2022. The organization credited Newmark for laying a strong foundation and expects Bowers to build on that momentum with a focus on long-term growth and innovation.
Goals for Growth and Innovation
According to the team, Bowers will focus on scaling the business for sustained growth, strengthening corporate partnerships, and driving innovation throughout the organization. These efforts are aimed at expanding RFK Racing’s footprint and elevating its brand within NASCAR. Co-owner Brad Keselowski highlighted the importance of Bowers’ diverse sports background.
“Chip brings a fresh perspective that we’re really excited about. He has proven he can grow organizations and think creatively in some of the most competitive sports markets, and that experience will help us find new ways to strengthen our team.” – Brad Keselowski
Competitive Context
While RFK Racing did not qualify for the 2025 NASCAR Cup Series Playoffs and remains winless this season, the performance of its drivers has been notable. Brad Keselowski, Chris Buescher, and Ryan Preece each rank among the top four in points among those who missed the playoffs, signaling a competitive base for the future. The combination of solid on-track results and Bowers’ business expertise sets the stage for an important next phase for the team.
News in Brief: North Carolina Native Chip Bowers Chosen to Lead RFK Racing
RFK Racing appointed Chip Bowers as president of its NASCAR operations, overseeing Cup teams for Brad Keselowski, Chris Buescher, and Ryan Preece. Bowers, a North Carolina native with three decades of sports leadership, replaces Steve Newmark, who left for a role at the University of North Carolina. Tasked with scaling business growth, building partnerships, and driving innovation, Bowers aims to enhance the team’s presence despite a winless 2025 season.
ALSO READ: RFK Racing Star Ryan Preece: 2025 Net Worth & Salary Breakdown!
