Kaulig Racing has announced the promotion of Chris Rice to the position of Chief Executive Officer, drawing attention to the organization’s ongoing transformation. The Kaulig Racing CEO appointment comes at a pivotal moment, as the team works to expand its presence in NASCAR and address recent challenges.
Rice’s Role as CEO and Team Evolution
According to a statement released by the team, Chris Rice will now be responsible for managing every aspect of Kaulig Racing’s business operations and competition activities. Since joining the organization at its inception in 2016, Rice has had a significant impact, guiding Kaulig from a single-car entry in the Xfinity Series to a two-car operation competing at the Cup Series level.
As outlined in the press release,
“Rice will continue to oversee all aspects of Kaulig Racing’s competition and business operations.”
Despite Rice’s move to CEO, the team has not indicated whether a new team President will be selected to fill his previous position, leaving future staffing plans open to speculation.
Team Expansion and Ongoing Changes
Looking ahead, Kaulig Racing is preparing to enter the NASCAR Craftsman Truck Series next season, partnering with returning original equipment manufacturer, Ram. The organization emphasized that Rice was the main force behind developing this new partnership. This move also opens the possibility of Kaulig Racing shifting to another Stellantis-affiliated brand in the Cup Series in the future.
Kaulig Racing experienced significant internal changes this past season, including bringing in two new full-time drivers for the Cup and Xfinity Series. However, the team struggled to achieve its goals and recently parted ways with veteran Xfinity Series driver Josh Williams before the season concluded. These outcomes have underscored the urgency of Kaulig’s current organizational shift.
Implications for the Future
The appointment of Chris Rice as CEO signals a critical era for Kaulig Racing as they look to stabilize leadership and pursue growth across NASCAR divisions. The decision may have far-reaching effects, as Rice’s experience and influence will guide the team through expansion efforts and future challenges within the competitive motorsport landscape.
NEWS: Chris Rice promoted to Chief Executive Officer of Kaulig Racing
📝: https://t.co/CBUiXBkaiV pic.twitter.com/ifOwxIZLL3
— Kaulig Racing (@KauligRacing) September 25, 2025
