Joey Logano, celebrated NASCAR Cup Series champion, is spotlighting the importance of child passenger safety through a new, emotional public service announcement, marking his ongoing commitment to advocacy beyond the racetrack. The recent PSA, released during Child Passenger Safety Week, centers around Logano’s own experiences as a father, using his platform to promote safe travel for children—a key focus of the Joey Logano child passenger safety movement.
NASCAR Star Partners with Ad Council and NHTSA for Awareness Campaign
Known as a dominant figure in NASCAR and a recognized role model, Logano has consistently leveraged his visibility to address issues impacting families and communities. He partnered with the Ad Council and the National Highway Traffic Safety Administration (NHTSA) to create a new 15-second video, highlighting practical safety measures for parents transporting children. The video features Joey Logano alongside his daughter Emilia, reinforcing the campaign’s family-oriented message.
The PSA has drawn significant attention on social platforms, underlining Logano’s ongoing influence within and outside the sport. NASCAR reporter Joseph Srigley noted in a recent update,
“@JoeyLogano has partnered with @AdCouncil and the National Highway Traffic Safety Administration for a ‘Child Passenger Safety Week’ PSA, reminding parents to secure kids in the proper car seat. The 15-second ad includes an appearance from Logano’s daughter, Emilia:”
— Joseph Srigley, NASCAR journalist
The Importance of Proper Car Seat Use for Children
This campaign was developed to alert parents about the critical nature of selecting and correctly installing car seats tailored for each child, a lesson that has been consistent throughout Logano’s own journey as a parent. National data cited by Racing America draws attention to the life-saving impact of car seat usage: according to the NHTSA, appropriate use reduces the risk of fatal injury in a passenger vehicle crash by 71% for infants and 54% for toddlers.
Logano’s direct experience as a father of three has underscored the significance of matching the right seat with the child’s age, size, and the vehicle in question. Speaking to the importance of this, Logano shared insight gained through his own parenting and participation in road safety advocacy.
“I’m a father of three kids, and we use car seats every day. Knowing when to transition to the next one up varied for each kid. Having kids in the wrong seat can come with negative consequences, and I want to inspire other parents to ensure they know the basics on choosing the correct seat and how to properly buckle in their kids.”
— Joey Logano, NASCAR Champion
Impact of the Child Passenger Safety Advocacy
By joining forces with the Ad Council and NHTSA, Joey Logano has amplified essential guidance to parents and caregivers nationwide, leveraging his champion status in NASCAR for public good. His heartfelt approach, coupled with personal experience and national statistics, aims to reduce injuries and fatalities among children in car incidents.
The campaign’s emotional resonance, highlighted by the involvement of Logano’s daughter, brings a relatable, authentic touch that encourages reflection and hopeful action among families. As Child Passenger Safety Week unfolds, Logano’s advocacy reminds parents to prioritize the right seat for every child—an effort with the potential to make lasting impact on child safety well beyond the racing world.
#NASCAR… @JoeyLogano has partnered with @AdCouncil and the National Highway Traffic Safety Administration for a 'Child Passenger Safety Week' PSA, reminding parents to secure kids in the proper car seat.
The 15-second ad includes an appearance from Logano's daughter, Emilia: pic.twitter.com/7ecCf6AQLH
— Joseph Srigley (@joe_srigley) September 25, 2025
