Chase Briscoe, a prominent NASCAR Cup Series driver, has launched a significant partnership with Free Bird Southern Spring Water, as he becomes the brand’s ambassador. The Chase Briscoe Free Bird partnership aims to unite fans of motorsports with the distinctive spring water sourced from Georgia’s Blue Ridge mountains, kicking off this collaboration while Briscoe is in peak form on the racing circuit.
Chase Briscoe Partners with Free Bird Southern Spring Water
On October 15, 2025, from Charlotte, North Carolina, Free Bird announced that Chase Briscoe will represent their brand—marking the very first motorsports alliance for the beverage company. With this strategic move, Briscoe introduces NASCAR enthusiasts to a product that embodies an adventurous American spirit, linking the brand’s roots in the Blue Ridge mountains directly to racing culture. This collaboration comes at a pivotal moment for Briscoe, who is currently enjoying his most successful NASCAR Cup Series season to date, being in strong contention for the playoff Championship 4. His performance this season features two race wins, along with seven pole positions, fourteen top-five finishes, and eighteen top-tens, making his 2025 campaign a career highlight.
“I’m excited to represent Free Bird at the racetrack and in my everyday life,”
Chase Briscoe, Driver
“From the packaging to being water straight from the Blue Ridge mountains, the water really captures the American spirit and is a perfect fit for the NASCAR fan base. It’s awesome to see them getting involved in racing and I’m proud to help them grow their connection with our fans.”
Chase Briscoe, Driver
A Collaborative Approach to Brand Building in NASCAR
The partnership between Briscoe and Free Bird was facilitated through K2 Sports Marketing, an agency committed to connecting brands with influential athletes and dedicated fan bases. The founders of Free Bird and K2 Sports Marketing both emphasized the synergy between Briscoe’s determination and the ethos of the Free Bird brand.
“We’re proud to partner with Chase Briscoe,”
Jay Williams, Founder, Free Bird Beverage
“He brings the same determination, authenticity, and heart that define Free Bird. It’s a natural fit between a driver who shows up every lap and a brand built for people who do the same.”
Jay Williams, Founder, Free Bird Beverage
K2 Sports Marketing, who advised Free Bird on securing Briscoe as their racing ambassador, highlighted the shared Southern identity and energy that make the partnership especially resonant for NASCAR fans.
“Our goal is to connect authentic brands with passionate sports fans, and this partnership is a perfect example,”
Ben Kingsfield, Co-Founder, K2 Sports Marketing
“Free Bird’s Southern roots and bold identity align perfectly with the spirit of NASCAR, and Chase Briscoe embodies that same energy both on and off the track.”
Ben Kingsfield, Co-Founder, K2 Sports Marketing
Understanding Free Bird and Its Values
Free Bird Southern Spring Water was established to celebrate American values, emphasizing freedom and authenticity. The company draws from the pristine springs of Georgia’s Blue Ridge mountains, underlining their message of staying connected to one’s roots. Whether at a casual barbecue, on a job, or seeking refreshment during a busy day, Free Bird aims to deliver a sense of community and American pride. The brand has been building its presence on social media, sharing its story and reaching new audiences through @drinkfreebird.
K2 Sports Marketing’s Vision in the Sports Landscape
K2 Sports Marketing identifies meaningful partnerships in the sports world by pairing companies with top athletes, teams, and leagues. Their strategy focuses on brand authenticity, lasting value, and impactful engagement for both brands and fans. Working with Free Bird and Briscoe, K2 demonstrates their commitment to fostering connections that go beyond standard sponsorships, ensuring that both companies and fans benefit from these collaborations.
Future Impact of the Briscoe-Free Bird Alliance
By joining forces with Briscoe, Free Bird broadens its visibility not just among motorsports fans but also within the broader sports and beverage markets. As Briscoe competes at the highest levels of the NASCAR Cup Series, his endorsement is likely to accelerate Free Bird’s growth while strengthening the connection between sports and lifestyle brands. This alliance exemplifies how sports marketing agencies like K2 leverage the shared values of athletes and companies for mutual growth, setting a precedent for future industry partnerships.
