23XI Racing‘s winning formula has driven the NASCAR team, launched by Michael Jordan and Denny Hamlin, to compete at the highest level since its formation five years ago. With standout performances and strategic moves, 23XI Racing has carved out a significant presence in the sport, often challenging the dominance of established teams and addressing broader issues within NASCAR.
From Formation to Fierce Competition
Since making its debut at the start of the 2021 season, 23XI Racing, co-owned by basketball legend Michael Jordan and veteran driver Denny Hamlin, has become a competitive force in NASCAR. The team has captured nine victories, exceeding initial expectations and earning recognition for assembling a skilled roster.
“built a team that includes formidable racers,”
said Josh Peter of USA TODAY, highlighting their rapid ascent.
The partnership between Jordan and Hamlin has proven effective, with both bringing a competitive spirit that sets 23XI Racing apart from traditional organizations. Their leadership has enabled the team to
“contended against the most successful and powerful teams in NASCAR,”
securing its place among the elite in the racing world.
Taking on Bigger Challenges Beyond the Track
In addition to on-track triumphs, 23XI Racing has engaged in broader disputes affecting the sport’s future. The organization, along with Front Row Motorsports, filed a federal antitrust lawsuit against NASCAR in the Western District of North Carolina. This action addresses what they see as restrictive practices within the sport, which they believe threaten not only their team but also
“threatened the current state of the sport.”
This willingness to challenge the status quo reflects the mentality of both co-owners.
“I always feel as a competitor, I’m very similar to what we saw on some of these (Jordan) documentaries, ‘The Last Dance’ specifically.”
— Denny Hamlin, Co-owner. Their shared drive was also evident in their legal move, as observed by Peter:
“likely no coincidence that the two fierce competitors were the ones to take their shot with a lawsuit they believe will improve the sport”
— USA TODAY.
Inside the Team’s Dynamic at Las Vegas
The recent event at Las Vegas Motor Speedway during the South Point 400 highlighted 23XI Racing’s unique leadership blend. While Michael Jordan, described by a public relations firm as keeping a reserved presence, avoided the spotlight, Denny Hamlin was front and center. Hamlin not only managed daily team operations—while simultaneously racing for Joe Gibbs Racing—but also clinched a dramatic victory in the playoff race, reinforcing his significant role and visibility within the organization.
Observers recognize that both Jordan and Hamlin are known for stepping up under pressure.
“always try to take the winning shot if he has one.”
– Josh Peter, USA TODAY.
Potential Impact on NASCAR’s Future
23XI Racing’s blend of ambition, legal action, and racing results underscores its potential to affect broader changes in NASCAR. By taking on both competitive and regulatory challenges, the team is positioning itself as more than just a strong contender on the track. The outcome of their legal dispute and continued success may influence how NASCAR teams operate and compete in the years to come.
