IAA and Ritchie Bros. are partnering with NASCAR and Martinsville Speedway for the NASCAR Xfinity Series Playoffs, with the IAA & Ritchie Bros. 250 serving as the final race before the series championship on October 25, 2025, at Martinsville, Virginia. This collaboration brings new energy to the iconic short track, just ahead of the high-stakes conclusion to the playoffs.
IAA & Ritchie Bros. Take the Title for Martinsville Xfinity Contest
Martinsville Speedway announced that IAA and Ritchie Bros., both companies under RB Global, Inc., will act as the joint entitlement sponsor for the vital NASCAR Xfinity Series Playoffs race. The IAA & Ritchie Bros. 250 is scheduled for Saturday, October 25. This event marks the final opportunity for Xfinity Series drivers to secure their spot in the Championship Four ahead of the season finale, amplifying the intensity at the historic venue.
President of Martinsville Speedway, Clay Campbell, remarked on the significance of this new partnership, stating,
There’s truly no better welcome to NASCAR for IAA and Ritchie Bros. than the fall Playoffs race weekend here at Martinsville Speedway,
Clay Campbell, President, Martinsville Speedway. He further reflected on the track’s unique atmosphere and the heightened excitement expected for the weekend:
There are few other tracks on the schedule where you can physically feel the energy from the stands and the intensity in the atmosphere, and that’s exactly what our partners, competitors and fans will experience throughout the entire weekend.
Clay Campbell, President, Martinsville Speedway.
Introducing IAA and Ritchie Bros. to Martinsville
IAA and Ritchie Bros. are recognized as leaders in the global marketplace for commercial vehicles and industrial assets. IAA specializes in digital solutions connecting vehicle buyers and sellers, while Ritchie Bros. is renowned as the world‘s largest auctioneer of such assets, offering both in-person and online bidding opportunities to its global customer base.
This partnership with Martinsville Speedway and NASCAR represents the first joint effort by IAA and Ritchie Bros. in this arena, demonstrating their shared commitment to motorsports, teamwork, and community involvement.
Brent Bradshaw, Vice President, Global Real Estate and Environmental Health, Safety & Security for RB Global, expressed pride in the collaboration, saying,
We’re proud to see our brands, IAA and Ritchie Bros., come together as entitlement sponsor for the Martinsville Speedway race,
Brent Bradshaw, Vice President, RB Global. He emphasized the values at the core of the partnership, adding,
We greatly value our partnership with NASCAR and our shared commitment to performance, teamwork and community – values that drive our organization on and off the track.
Brent Bradshaw, Vice President, RB Global.
Excitement Builds for NASCAR’s Martinsville Playoff Weekend
The upcoming Martinsville race weekend promises fans a packed schedule filled with pivotal playoff moments. Competition kicks off on Thursday, October 23, with the Virginia is for Racing Lovers 300, a doubleheader that includes the much-anticipated return of the Mazda MX-5 Cup, followed by the NASCAR Whelen Modified Tour Championship.
On Friday, October 24, the excitement continues as the CRAFTSMAN Truck Series holds the Slim Jim 200, featuring its own slate of playoff contenders. The NASCAR Xfinity Series Playoffs take the spotlight on Saturday, October 25, as the IAA & Ritchie Bros. 250 unfolds, determining who will advance to compete for the championship.
The busy weekend culminates on Sunday with the Cup Series Xfinity 500, where drivers will vie for a coveted position among the Championship Four, rounding off a high-stakes period that will define the championship picture in all three national NASCAR series.
Martinsville Speedway: A Legacy of Racing Excellence
Martinsville Speedway, located in Virginia and founded in 1947 by H. Clay Earles, holds the distinction of being the only venue to host NASCAR Cup Series races every year since 1949. The track is known for its compact .526-mile oval and its reputation for creating some of the most exciting and physically demanding races on the NASCAR calendar.
The speedway annually welcomes spring and fall race weekends for all three of NASCAR’s national series, as well as the NASCAR Whelen Modified Tour championship in the fall. The ValleyStar Credit Union 300, celebrated as the biggest and most prestigious Late Model Stock Car event in the country, is also hosted at Martinsville.
About RB Global and Its Motorsport Vision
RB Global, Inc., listed on the NYSE and TSX, is a leading global marketplace specializing in the sale and management of commercial assets and vehicles. Through its brands—including Ritchie Bros., IAA, Rouse Services, SmartEquip, and VeriTread—RB Global connects buyers and sellers across a wide spectrum of industries. Ritchie Bros. stands as the world’s largest commercial asset auctioneer, while IAA remains at the forefront of digital vehicle transactions.
The company’s comprehensive approach extends to providing value-added insights, services, and transaction solutions to its worldwide clientele, covering such industries as construction, automotive, agriculture, and mining.
NASCAR’s Expansive Reach and Competitive Structure
The National Association for Stock Car Auto Racing (NASCAR) is America’s premier sanctioning body for stock car racing, owning 14 significant motorsports entertainment facilities across the United States. NASCAR sanctions races in three national series—Cup Series, Xfinity Series, and CRAFTSMAN Truck Series—as well as multiple international and regional series, making the sport a global phenomenon.
Under organizations like the International Motor Sports Association (IMSA), NASCAR governs major sports car championships while also managing a grassroots racing network through local series. NASCAR’s reach spans more than 1,200 races annually across over 30 U.S. states and multiple countries, with headquarters in Daytona Beach, Florida, and offices throughout North America.
Anticipated Impact and Community Significance
The inclusion of RB Global brands IAA and Ritchie Bros. as entitlement sponsor for the NASCAR Xfinity Series Playoffs race at Martinsville marks an exciting milestone for all involved. The event is expected to energize both long-time fans and newcomers, reinforcing the importance of teamwork, performance, and community within motorsports.
As the 2025 NASCAR season reaches its decisive moments, Martinsville will serve not only as a stage for intense competition but also as a testament to tradition and innovation in racing, celebrated by partners, competitors, and the wider motorsports community.
