Hailie Deegan, who has made waves in NASCAR and Indy NXT, recently teamed up with McLaren F1 driver Lando Norris for a high-energy event ahead of the United States Grand Prix in Austin. This Hailie Deegan F1 collaboration brought together key motorsport personalities at a Monster Energy pop-up party, generating buzz among fans and marking Deegan’s first foray into Formula 1 festivities.
Monster Energy Event Unites Racing Stars in Austin
As the United States Grand Prix week kicked off, Monster Energy showcased Lando Norris’s special edition drink, the Lando Norris Zero Sugar, in a major promotion tied into the race at Circuit of The Americas. Originally debuting in Europe with a yuzu melon flavor, its popularity convinced Monster to offer it to American fans. To celebrate, Lando Norris hosted a pop-up event in Austin, featuring his branded apparel and a lineup of racing stars.
The event brought together three disciplines within motorsport. Monster Energy invited siblings Hailie Deegan, a breakout figure in Indy NXT after notable achievements in NASCAR, and Haiden Deegan, a Motocross standout, to create an exciting crossover experience for fans. As participants mingled, the collaboration showcased the broad appeal of motorsports and the growing intersection between different racing series.
“I’ve had so many people in the U.S. asking when my flavor would finally make it here, so I’m really excited to see it launch during Austin Grand Prix week. The energy around F1 in America is unreal, and to celebrate it with Monster Energy in such a big way with the pop-up, the party and of course the can itself makes it even more special. I can’t wait for everyone to finally get their hands on it!”
Lando Norris, F1 Driver
Adding even more excitement, Lando Norris and Haiden Deegan teamed up to perform burnouts on dirt bikes in front of fans, after Norris picked up tips from the two-time AMA Motocross 250cc champion. Their double-burnout moment energized the crowd, offering a memorable highlight to the event.
Hailie Deegan’s First Experience with F1 Events
For Hailie Deegan, this gathering was more than just another media appearance—it allowed her to experience the anticipation and energy leading up to an F1 race firsthand, something new in her racing career. She documented her participation in the Monster Energy event through a YouTube vlog, reflecting her enthusiasm and sense of achievement in joining F1-related festivities.
“I’m here for a Monster party. So they emailed me, asked me if I wanted to come do it. It’s with Lando Norris. It’s like this pop-up party they’re having in Austin, Texas, because it is the F1 race weekend at COTA. I’ve always wanted to be a part of the festivities around the F1 races in America. So I think it’s obviously cool to come out here, come hang out.”
Hailie Deegan, Racing Driver
During the event, Deegan received a unique version of the Lando Norris Monster Energy drink, cleverly designed in the shape of an F1 helmet. She shared that she also ended up with a special gift intended for former NASCAR driver Kurt Busch, another notable attendee. The surprise added to the vibrant, cross-series camaraderie that defined the entire function.
Hailie Deegan’s Motorsport Journey and What Lies Ahead
Hailie Deegan’s transition through multiple motorsport categories has set her apart among American racers. Starting with success in dirt and stock car racing, including making history as the first female winner in the ARCA Menards Series, she moved on to compete in the NASCAR Truck Series and then the NASCAR Xfinity Series. In 2024, Deegan stepped away from the Xfinity Series mid-season to focus on open-wheel ambitions in the Formula Regional Americas Championship.
The opportunity with HMD Motorsports saw her enter the Indy NXT series, regarded as the gateway for drivers aiming to reach the top tier in IndyCar racing. However, Deegan faced challenges in her rookie season and is reportedly considering a return to the NASCAR Truck Series in 2026. Her willingness to adapt, try new formats, and collaborate with racers such as Lando Norris, demonstrates her resilience and commitment to evolving within the dynamic world of motorsport.
The Impact of Cross-Discipline Motorsport Events
The Monster Energy collaboration in Austin not only allowed Hailie Deegan to check off a personal milestone but also highlighted the surge of energy surrounding F1 in the United States. By bringing together figures from Formula 1, motocross, and American racing, such events strengthen fan engagement and open doors for creative partnerships between series. With Lando Norris aiming for the 2025 championship and Deegan contemplating her next career steps, the stage is set for more bold interactions between top competitors, innovative brands, and passionate fans in the seasons ahead.
