Denny Hamlin’s progression to the top ranks of NASCAR was on full display at the recent Las Vegas Cup Series race, where he celebrated his 60th career Cup win. This milestone accentuates the ongoing evolution of Hamlin’s status in the sport, with many—most notably Kyle Petty—pointing to Michael Jordan’s partnership as a central factor in his transformation, a narrative now defining the Denny Hamlin NASCAR superstar evolution.
Hamlin, a veteran affiliated with Joe Gibbs Racing, reached a new pinnacle at Las Vegas, underlining his place among NASCAR’s luminaries. The partnership with NBA icon Michael Jordan began well before their business venture in 2021, but forming 23XI Racing elevated both men’s profiles within the automotive world. This move not only expanded Hamlin’s influence through ownership but also drew both partners into wider industry discussion, including high-profile controversies such as the ongoing charter lawsuit that has gripped the NASCAR community.
How Michael Jordan and 23XI Racing Shaped Hamlin’s Image
Kyle Petty, well known for his experience as both driver and NASCAR Cup Series team owner, credits Hamlin’s collaboration with Jordan as a catalyst for his unprecedented versatility and public profile in recent years. Through 23XI Racing, Hamlin stepped out of the purely competitive spotlight and assumed a multifaceted role, enhancing his stature as both a driver and a team owner. His vocal presence in media, particularly through his involvement with Dale Earnhardt Jr.’s production company and the Actions Detrimental podcast, has also been pivotal in redefining how fans and insiders perceive him.
“I think Denny became that [so versatile] being with Michael Jordan, being with 23XI [Racing, which he co-owns with Jordan], stepping to a different place, being on a podcast, being as vocal as he has become has elevated him above what his stats are and has enhanced what his stats are.”
Kyle Petty, NASCAR Inside the Race
Petty’s perspective is shaped in part by a history of rivalry with Hamlin, yet he acknowledges that the drive to change and align with influential peers helped Hamlin mature into a central figure in NASCAR. Petty suggests that without these associations, the enhancement of Hamlin’s reputation and influence might not have materialized as they have, highlighting a shift in his career trajectory.
“I don’t think if Denny had continued down the road that he was going that he was going to be the star or the superstar that we want to place him there…I think these are enhancements that allow him to be that guy.”
Kyle Petty
Further emphasizing his point, Petty admitted that Hamlin’s early career, though successful, lacked the charisma and cachet he now commands. Petty notes that in recent years, especially in his last dozen wins, Hamlin’s approach and presence in the sport have changed markedly. Serving as both a competitor and a vocal co-owner, his influence continues to grow beyond wins and statistical milestones.
“He was just a driver, just kicking butt and taking names, and he was going to get to 60 [wins], but I don’t believe he had that cache, that swagger that he has now that he has on his podcast, that he has because of Michael Jordan and 23XI that he has as an owner. I think he’s moved into a different realm in the last 10 or 12 races that he’s won.”
Kyle Petty
Kyle Petty Predicts Hamlin’s 60-Win Milestone Will Stand the Test of Time
During the same discussion, Petty considered which drivers might join Hamlin in the exclusive 60-win club. According to Petty, none of the current Cup Series contenders have convinced him that they can reach this milestone in the foreseeable future. He openly stated his skepticism about witnessing another racer achieve such a feat in modern NASCAR.
“I do believe, honestly in all my heart and soul—and until somebody steps up and proves me wrong—that Denny Hamlin is going to be the last guy that plants his flag at 60 [wins].”
Kyle Petty
Candidates like Kyle Larson and Joey Logano—both highly regarded and referenced frequently in NASCAR discussions—appear to be the most likely successors. However, Petty remains unconvinced that either has demonstrated the longevity and consistency required to reach 60 wins, especially given the evolving competitiveness within the Cup Series. With Hamlin’s recent achievements and elevated role as team owner and public figure, the 60-win milestone grows in significance for both fans and industry insiders.
Looking ahead, the narrative around Denny Hamlin NASCAR superstar evolution will continue as he navigates the dual responsibilities of racing and team leadership amid the complexities of the modern NASCAR landscape. His journey, shaped profoundly by his partnership with Michael Jordan and involvement with 23XI Racing, continues to redefine what it means to be a superstar in stock car racing.
