Denny Hamlin‘s popularity rise has surprised the NASCAR community, as the veteran driver is now among the top contenders for the National Motorsports Press Association Most Popular Driver Award. For the first time, Hamlin has made it into the award finals, marking a significant shift in perception for a driver who, until recently, was one of the sport’s most polarizing figures.
Long Road from Controversy to Admiration
Hamlin, who is 44 years old, was candid about his shock at this newfound popularity, sharing that he has
“never been in the top 10”
before and remains puzzled by the change. Throughout the past eight years, he frequently faced boos from fans at races, stemming largely from the infamous 2017 Martinsville incident where he spun Chase Elliott, costing Elliott a potential Cup-level win and a shot at reaching the championship final four that season.
This event solidified Hamlin’s reputation as a controversial driver, especially among loyal followers of Elliott and those present at Martinsville. The incident left a lasting impact, with the loud reception from fans following Hamlin for many seasons afterwards.
Actions and Authenticity Earn New Respect
Over the last year, Hamlin has experienced a noticeable shift in how he is perceived, likely influenced by his conduct on and off the track. Whether it has been his steady performances as a seasoned driver in the latter part of his career, or his bold move to take legal action against NASCAR with 23XI Racing and Front Row Motorsports, Hamlin has managed to capture the respect of a broader fan base. His emotional victory at Las Vegas Motor Speedway, where he reached his 60th win and delivered heartfelt words dedicated to his ailing father, resonated deeply both within his team and among viewers.
At the NASCAR Championship Media Day, Hamlin reflected on this change, contextualizing how public opinion can be shaped by single moments—both negative and positive. He said,
“I think it’s probably a culmination of all of it,”
—Denny Hamlin, veteran driver. Hamlin acknowledged that the 2017 Martinsville incident was a defining negative in his career, but also recognized that races like his Las Vegas win could have the opposite effect.
“I think those were two moments that maybe turned the pendulum. I’m not sure. Certainly, it’s super unusual to see my name on the list.”
—Denny Hamlin, veteran driver.
Fans Play a Decisive Role in the Turnaround
While Hamlin appreciates the renewed support, he remains realistic about his chances of actually claiming the Most Popular Driver title. He made light of his position in the rankings during an interview, stating,
“As long as those guys keep voting, you never know. I think the chances are slim, but we’ll see.”
—Denny Hamlin, veteran driver. It is worth noting that Chase Elliott has dominated the fan-voted award every year since 2017, making Hamlin’s inclusion in the top five all the more notable.
The power of the fan vote demonstrates how much the NASCAR audience’s perspective can shift when they witness drivers in vulnerable, authentic moments. Events such as Hamlin’s tearful acknowledgment of his 60th win and his public battles both on and off the track seem to have redefined his connection with supporters in the NASCAR community.
A New Chapter for a Veteran Driver
Hamlin’s popularity rise signals a significant moment in his career, showing how the dynamics between athletes and fans can evolve over time. As voting continues for the National Motorsports Press Association Most Popular Driver Awards, Hamlin’s presence among the final five highlights his transition from one of the most divisive figures to one now appreciated for his resilience and openness.
The coming weeks will reveal if Hamlin can defy expectations yet again, closing out a storied chapter of his career with the kind of fan endorsement that once seemed unattainable. Whether or not he takes the trophy, his journey reflects the complex relationship between drivers and their passionate followers in NASCAR.
