NASCAR legend Jimmie Johnson has been appointed as the brand ambassador for Collars & Co., the fast-rising menswear company known for innovation and versatility. This dynamic partnership showcases Johnson’s alignment with the label’s mission and features the Jimmie Johnson brand ambassador collaboration at the forefront of their upcoming marketing efforts.
Jimmie Johnson’s New Role in Elevated Menswear
Collars & Co., a brand previously recognized on Shark Tank, is making waves in men’s fashion by joining forces with Jimmie Johnson, who has claimed a record-tying seven NASCAR Cup Series titles. Johnson, famed for his exceptional discipline and performance, will now be the face of upcoming marketing campaigns and limited-edition collaborations. These campaigns will highlight the adaptability and classic style of the signature Collars & Co. collection, reinforcing the company’s dedication to confidence and contemporary design.
A Strategic Partnership with Legacy MOTOR CLUB
A significant aspect of this new partnership is Collars & Co. serving as the exclusive apparel partner for the LEGACY MOTOR CLUB, an elite auto racing organization owned by Jimmie Johnson. This collaboration merges Johnson’s racing prestige with Collars & Co.’s expertise in menswear, ensuring stylish attire for both the track and off-track endeavors.
Leaders Share Their Excitement for the Collaboration
“We’re thrilled to welcome Jimmie to the Collars & Co. family,”
said Justin Baer, Founder and CEO of Collars & Co.
“Jimmie’s discipline, drive, and effortless sense of style perfectly reflect the spirit of our brand. He’s a proven leader both on and off the track, and we’re proud to have him represent Collars & Co. as we continue to redefine modern menswear.”
— Justin Baer, Founder and CEO of Collars & Co.
From Johnson’s perspective, the partnership is a natural fit.
“I’ve always believed in the importance of looking sharp without sacrificing comfort,”
Jimmie Johnson remarked.
“Collars & Co. has mastered that balance. Whether I’m at the track, in a meeting, or spending time with family, their clothing delivers the perfect combination of style and ease. I’m proud to be part of a brand that values innovation and authenticity and also have them outfit LEGACY MOTOR CLUB.”
— Jimmie Johnson, NASCAR champion
Expanding the Collars & Co. Network
The addition of Johnson extends a pattern of collaborations with prominent sports figures. Collars & Co. has established partnerships with golf icon Sir Nick Faldo, renowned broadcaster Joe Buck, retired football player Tiki Barber, and three-time pro bowler and NFL analyst Greg Olsen. The brand also provides its licensed performance dress shirts to the Arrow McLaren IndyCar Team.
What This Means for Men’s Fashion and Motorsports
This collaboration between a celebrated NASCAR champion and one of the fastest-growing names in men’s apparel marks another milestone in the intersection of style, sport, and innovation. As Collars & Co. continues its rapid expansion, industry watchers anticipate further high-profile partnerships and an increasing presence in both fashion and motorsport circles.
