Collars & Co. has added Jimmie Johnson as its latest brand ambassador, expanding its presence in the motorsports industry. The company also now serves as the official apparel partner for LEGACY MOTOR CLUB, aiming to enhance its visibility through Johnson’s reputation.
Partnership Connects Apparel with Motorsports Figures
Jimmie Johnson, a well-known figure in the racing community, brings significant influence to Collars & Co., aligning with the company’s efforts to reach new audiences. This announcement comes as LEGACY MOTOR CLUB partners with Collars & Co. for exclusive apparel needs, demonstrating a deliberate strategy to integrate recognized motorsport personalities with lifestyle brands.
Other recent developments in the racing world include Rahal Letterman Lanigan Racing signing 2025 INDYCAR Rookie of the Year Louis Foster to a multi-year deal, while Jacqueline Herrera was appointed General Manager of Chicagoland Speedway. Additionally, Trackhouse Racing is preparing updates for 2026, and Michigan International Speedway’s MISCamping.com Infield has sold out five years in a row. These events add context to the significance of Collars & Co.’s decision and further illustrate partnerships’ increasing importance in motorsports.
Looking Ahead: Impact of Jimmie Johnson’s Role
By naming Jimmie Johnson brand ambassador, Collars & Co. positions itself to leverage his longstanding credibility and connection with fans. This move not only benefits LEGACY MOTOR CLUB but also highlights a growing trend of brands uniting with major racing figures and teams. Such partnerships are likely to influence apparel marketing approaches and industry collaborations in the coming season.
