The new NASCAR docuseries “RISING” debuted on November 17, 2025, via the official NASCAR YouTube channel, offering a behind-the-scenes look into the journeys of young racers including Jesse Love, the 2025 NASCAR Xfinity Series champion. Viewers get a rare perspective into the world of aspiring drivers, with a strong focus on how family, and especially Jesse Love’s relationship with his father, has shaped his career—a key theme in the Jesse Love NASCAR docuseries.
Produced in collaboration with Words + Pictures, “RISING” is a five-episode series that follows the high-stakes challenges faced by Carson Hocevar in the Cup Series, Jesse Love in the Xfinity Series, and Rajah Caruth in the Truck Series. Each episode offers a candid view of the realities and emotions found behind the wheel, tracking the drivers through genuine race weekends, moments of triumph, and setbacks, while also spotlighting the personal influences that drive them forward.
Jesse Love Shares His Father’s Approach to Racing Discipline
A significant highlight in the series is Jesse Love’s reflection on his relationship with his father, Jesshill Love. In the opening episode, Love discusses the tough love approach his father took during his early racing days.
“My dad told me this a few years ago. He was like, if I knew we’re going to a weekend and we, like, had an advantage on the field, like, we have fresh motor, good tires, and new shocks and springs and whatnot. He was like, I would make your car plow or make your car super loose, to make you, like, work at it and not go out there and learn nothing and lead every lap.”
— Jesse Love, Xfinity Series Driver
He goes on to emphasize the personal sacrifices made by his father, describing the emotional tie that motivates him every time he races.
“Special person in my life. We think through a lot together, and he just sacrificed a lot for me, but his life was old; the reason I want to do this.”
— Jesse Love, Xfinity Series Driver
Such forthrightness distinguishes “RISING” among NASCAR docuseries, providing viewers with much more than statistics or trophies. Instead, it places a spotlight on the bonds and dedication that fuel a driver’s journey to the top.
At only 20 years old, Jesse Love has already claimed the 2025 NASCAR Xfinity Series championship. Born on January 14, 2005, in Menlo Park, California, he matured within a family deeply rooted in auto racing. Guided by his father from his earliest years, Love started competing at just five, collecting multiple titles in the Quarter Midgets of America Series and the Bay Cities Racing Association.
The Personal Stories Behind NASCAR’s Rising Stars
While Jesse Love’s story serves as one of the emotional pillars of the series, “RISING” also explores the determination and background of two other promising talents. Carson Hocevar, age 22, is chronicled as he embarks on his first full-time season in the Cup Series with Spire Motorsports, having steadily ascended through various development ranks.
“Three of NASCAR’s brightest young stars like you’ve never seen them before. Episode 1 of RISING is available now on YouTube! @craftsman | @TeamChevy pic.twitter.com/GS9cfiCssx”
— NASCAR (@NASCAR)
Rajah Caruth, 23, is another central figure featured in the series, representing the Truck Series with an inspiring path that brings more diversity and fresh perspectives to the NASCAR stage. These drivers open up about their daily realities, from crucial team meetings and challenging travel days to personal family interactions that underline the weight of expectations and the support required to meet them.
Jesse Love’s journey is further detailed via scenes at Bristol Motor Speedway on March 28, 2025, marking his Cup Series debut. Alongside on-track action, sponsorship appearances from brands like Menards and Whelen underscore the complexity of balancing racing performance with the business side of the sport.
Impact of the Docuseries and What Lies Ahead
Much like earlier digital projects developed by NASCAR, “RISING” sets itself apart by delivering factual, real-world content that invites fans to see the drivers’ authentic struggles and growth. The series offers a transparent view of how each athlete tackles the demands of high-level racing, learns from setbacks, and leans on family to overcome obstacles.
The docuseries has resonated intensely with fans, not only for its intimate portrayal of racing life but for the raw, passionate energy found in the day-to-day realities of its stars. Featuring names like Jesse Love, Carson Hocevar, and Rajah Caruth, the series takes the audience beyond the track, illustrating that in NASCAR, dreams are built not in isolation but on enduring family bonds and relentless determination. As the remaining episodes roll out through November 21, NASCAR enthusiasts are gaining a deeper understanding of what it takes for young drivers to chase—and achieve—their ambitions in the sport.
"He's the most special person in my life."
See more of the incredible relationship between @jesselovejr1 and his father during tonight's debut episode of RISING! pic.twitter.com/rb83wqPdc6
— NASCAR (@NASCAR) November 17, 2025
Three of NASCAR's brightest young stars like you've never seen them before.
Episode 1 of RISING is available now on YouTube! @craftsman | @TeamChevy pic.twitter.com/GS9cfiCssx
— NASCAR (@NASCAR) November 18, 2025
