Noah Gragson has secured a significant MillerTech sponsorship deal for 2026 and beyond, following a challenging performance in the 2025 NASCAR Cup Series season with Front Row Motorsports. The continuation of the partnership highlights MillerTech’s ongoing support for Gragson as he prepares to tackle new opportunities in the upcoming racing season.
Gragson’s Return to Front Row with MillerTech Backing
After a season in 2025 without achieving race victories, Noah Gragson, driving the No. 4 car, has nonetheless landed a multi-year agreement with MillerTech. Gragson transitioned from Stewart-Haas Racing (SHR) to Front Row Motorsports (FRM) last year, facing uncertainty over team sponsorships amid FRM’s ongoing charter lawsuit against NASCAR. Despite these obstacles, Gragson’s presence on the track and in negotiations has remained strong, with MillerTech choosing to continue supporting him and the FRM team.
In his recent remarks, Gragson expressed his gratitude and optimism for MillerTech’s renewed commitment:
It means a lot to have MillerTech return to Front Row and the No. 4 Team, Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.
Noah Gragson said, via @Team_FRM/X.
This partnership marks another chapter in the working relationship between Gragson and the company, with MillerTech having previously supported him at SHR. For Gragson, the sponsorship boost is a vote of confidence in his abilities and the team’s direction, offering renewed momentum for FRM as they face upcoming challenges in the NASCAR Cup Series.
MillerTech Looks to the Future with FRM and Gragson
The recent sponsorship extension guarantees that MillerTech’s support will continue through at least the 2027 season, reinforcing the company’s commitment to both the driver and the team. Lester Miller, MillerTech’s CEO, emphasized the alignment between his company’s values and the commitment shown by Gragson and FRM during uncertain times.
Noah and Front Row Motorsports represent the kind of commitment and character we stand on at MillerTech. Staying with them for a multi-year program was an easy decision. We are grateful for the relationship, proud of what we accomplished together, and ready to keep growing this partnership in a big way.
Lester Miller said, via tobychristie.com.
MillerTech’s confidence in Gragson is further underscored by their willingness to embark on an extended partnership, despite the difficulties that have affected both the driver’s performance and the team’s stability. This development suggests that MillerTech sees potential for substantial mutual growth with Front Row Motorsports as Gragson develops further as a racing driver in the Cup Series.
Gragson’s Recent Season and Career Outlook
Noah Gragson’s 2025 season with Front Row Motorsports did not yield race wins, but his track record in the Xfinity Series — soon to become the NASCAR O’Reilly Auto Parts Series — has kept his reputation strong as one of the more promising young drivers on the grid. Despite ongoing challenges in the Cup Series, many view his new deal as an opportunity to reignite his career and build on successes from previous years.
The MillerTech sponsorship strengthens not only Gragson’s position but also offers Front Row Motorsports some stability as they continue to navigate legal and competitive hurdles against the broader backdrop of the NASCAR landscape. Having a partner like MillerTech allows Gragson and his team to focus on performance improvements and long-term strategies.
Implications and Next Steps for Gragson and MillerTech
The Noah Gragson MillerTech sponsorship deal signals faith in both the driver’s potential and Front Row Motorsports’ vision for the future. The commitment from Lester Miller and the company provides a foundation for Gragson to chase better results, despite the competitive setbacks seen in the recent season. If Gragson can recapture his Xfinity Series form and translate it to the Cup Series, the renewed partnership could become a turning point in his career and elevate the performance of his team.
As the sport’s landscape evolves and Cup Series teams fight for sponsorships and success, the continuation and expansion of this agreement may serve as a model for other partnerships, illustrating the value of long-term relationships grounded in shared commitment and belief in growth.
Charged up for another year ⚡️
Excited to have @MillertechX back for multiple races in 2026 on the No. 4 car! pic.twitter.com/3k0kJVezjF
— Front Row Motorsports (@Team_FRM) November 20, 2025
