The Jesse Love RISING docuseries brings a uniquely personal look at the lives of NASCAR’s rising stars during the 2025 season, premiering as a five-part series on YouTube from November 17-21. Showcasing young talents like Rajah Caruth, Carson Hocevar, and most notably Jesse Love, the documentary aims to peel back the curtain on drivers’ lives both off and on the track, providing fans with unprecedented access.
Following the popularity of Netflix’s Full Speed, which redefined the way fans connect with NASCAR Cup Series drivers, Craftsman’s latest venture continues that momentum. The decision to focus on Jesse Love—who clinched this year’s Xfinity Series championship—adds both significance and intrigue, as viewers are granted an in-depth perspective on his championship run.
An Unfiltered Glimpse into a Champion’s Journey
Love has spoken candidly about the experience of exposing his life to the cameras. As he shared with PIX11 News,
It’s definitely an awakening moment for me. I remember watching some things, and I was like, ‘I wish that wasn’t in there.’ Geez, I don’t know how people are going to react to that.
— Jesse Love, Xfinity Series Champion
Love emphasized the variety and authenticity the series captures, noting that each featured driver comes from a distinctly different background. Speaking further on the project, he reflected,
I feel like the episodes turned out really, really good. I feel like the feedback has been really solid. So, hopefully, they will invite me back to it again next year. It’s been such a cool experience.
— Jesse Love, Xfinity Series Champion
The commitment to authenticity meant the production team was present even in intimate moments, such as the night before the critical championship race in Phoenix. This approach ensures fans see every aspect of his journey, from the tense buildup to his ultimate victory.
An Unexpected Twist in the NASCAR Championship
Heading into the season’s finale, Love was not the anticipated winner—his good friend Connor Zilisch was widely considered the favorite after securing a record ten victories. Love, by contrast, captured only two wins: the opener at Daytona and the intense season-closer in Phoenix.
This dramatic upset shocked the NASCAR community, catapulting Love into the national spotlight and earning him a fresh wave of support. The docuseries tracks Love’s rise from his roots in Menlo Park, California, through his training in North Carolina, detailing his relentless drive and the pivotal moments that shaped his successful campaign.
The Broader Impact for NASCAR Fans and the Sport
By delivering unprecedented behind-the-scenes access, the Jesse Love RISING docuseries not only celebrates the journeys of its featured drivers but also sets a new standard for how motorsports stories are told. With every notable step—from Love’s hotel room preparations to the intensity of race day in Phoenix—viewers connect with the raw emotions and real stakes of championship racing. The impact is likely to resonate with fans old and new, creating lasting connections and further energizing NASCAR’s growing audience.
