Brad Keselowski’s pursuit of victory at the Daytona 500 remains one of the most notable stories in NASCAR, as the 2025 edition of the race draws near. Despite earning major wins throughout his career, Keselowski’s determination to secure his first Daytona 500 triumph has become a point of both humor and motivation, highlighted by a recent lighthearted NASCAR promotional video.
Humor in NASCAR’s Latest Daytona 500 Promotion
The Daytona 500, considered the premier event on the NASCAR circuit, is set for February 15th. Even though this crown jewel race needs little in the way of publicity, NASCAR and its marketing team have embraced a comedic approach to keep fans engaged. A recently released advertisement featured Brad Keselowski, the 2012 NASCAR champion, humorously reflecting on his ongoing quest to win at Daytona.
The video, shared on social media platform X, displays Keselowski caught in daily situations where he can’t escape thoughts of the famed race. In one memorable scene, the RFK Racing driver sits despondently at a Christmas dinner, arranging food to spell out “500,” hinting at how the pursuit remains on his mind year-round. NASCAR’s caption underscored the race’s significance:
“Winning the #Daytona500 isn’t everything. It’s the only thing.”
— NASCAR (@NASCAR)
Keselowski’s Notable Achievements and the Elusive Daytona Win
Keseslowski has collected major accolades in his NASCAR career, including victories at the Southern 500 and the Brickyard 400 in 2018, and the Coca-Cola 600 two years later. Despite these achievements, his Daytona 500 trophy shelf remains bare, a fact often referenced in jest but deeply significant to the driver and his supporters.
The promotional spot leans into this reality, with Keselowski good-naturedly playing along. His readiness to participate, poking fun at his Daytona drought, reflects both his sense of humor and his confidence as a seasoned sporting individual. The portrayal is not just comedic; it mirrors his actual outlook and emotional attachment to the iconic race.
Daytona 500’s Unique Status Among Champions
For Keselowski and his peers—such as Martin Truex Jr. and Kyle Busch, both of whom have also never secured a Daytona 500 victory—the race stands apart as more than just another event on the Cup Series calendar. Winning here is widely regarded as a defining achievement, regardless of other accolades. Keselowski has addressed the unpredictability of Daytona before, stating last year:
“There wasn’t a move that won it for them. It just fell in their lap, and that part gets super frustrating… I feel like there’s a divine power in it.”
— Brad Keselowski, co-owner and RFK Racing driver
His persistent efforts underline his commitment to both personal success and the advancement of his RFK Racing team, where he now serves as co-owner. As he prepares for his 17th attempt at Daytona glory, fans and observers alike are left wondering whether this year will finally see Keselowski capture the coveted title.
A Legacy Shaped by Determination and Humor
Keselowski’s pursuit of Daytona 500 victory has become an engaging narrative—one marked by high-profile wins, dry humor, and unwavering drive. The promotional campaign, while making light of his ongoing quest, highlights just how much this race continues to matter. With each year, anticipation grows for the moment the iconic race finally finds a place in his trophy collection, leaving NASCAR supporters eager to see what unfolds at the 68th running of the Daytona 500.
Winning the #DAYTONA500 isn't everything.
It's the only thing. pic.twitter.com/0pW6AfYbUj
— NASCAR (@NASCAR) December 13, 2025
