Sam Hunt Racing has officially announced a significant partnership with Dead On Tools for the 2026 NASCAR O’Reilly Auto Parts (NOAPS) season, marking a new chapter in the team’s journey. Harrison Burton, making his return to compete full-time in the NOAPS with Sam Hunt Racing, will drive the No. 24 GR Supra with Dead On Tools as the primary sponsor for twelve major races, beginning at Daytona International Speedway on February 14. This key sponsorship highlights the focus on strategic growth for both the driver and the racing organization as they enter the new season.
Background and Growth of Dead On Tools in NASCAR
Dead On Tools began its involvement in NASCAR as a race sponsor in 2020, quickly expanding its brand presence among industry leaders and fans alike. Their rapid ascent within the sport demonstrated a clear commitment to building partnerships that go beyond race day visibility. By 2025, Dead On Tools had initiated a relationship with Harrison Burton, who is now set to drive for Sam Hunt Racing. Following a productive season working together, the company is eager to remain on board and extend its support as Burton joins SHR for the entirety of the 2026 season.
Leadership Perspectives on the Partnership
Sam Hunt, owner of Sam Hunt Racing, expressed deep enthusiasm about the collaboration with Dead On Tools:
“I am beyond proud to have Dead On Tools join the Sam Hunt Racing in 2026,”
said Sam Hunt, Owner of Sam Hunt Racing.
“From my first conversation with their leadership, I knew there was a ton of symmetry with what our respective teams are trying to accomplish, and how we go about doing so. They do things the right way and work extremely hard to put out their fantastic line of products. I have no doubts that we will successfully grow together, while creating great memories along the way.”
The sense of aligned values and shared goals was evident from the start, providing a foundation for mutual success as the partnership moves forward.
Joseph Ardell, Marketing Manager for Dead On Tools, also highlighted the excitement surrounding this new phase:
“Everyone at Dead On Tools is thrilled to be able to continue to grow our partnership with Harrison. To be with a team like Sam Hunt Racing, we know the #24 will be in great hands and are excited for a terrific 2026 season,”
said Joseph Ardell, Marketing Manager for Dead On Tools. The commitment from Dead On Tools to both the driver and the organization underscores the goal of further elevating their presence in the sport.
Key Races for the No. 24 GR Supra
Throughout the 2026 NOAPS schedule, Dead On Tools will be the primary sponsor for these twelve important races:
1. February 14 – Daytona International Speedway
2. March 28 – Martinsville Speedway
3. April 11 – Bristol Motor Speedway
4. May 23 – Charlotte Motor Speedway
5. June 27 – Sonoma Raceway
6. July 11 – EchoPark Speedway (ATL)
7. July 25 – Indianapolis Motor Speedway
8. September 5 – Darlington Raceway
9. September 12 – World Wide Technology Raceway (STL)
10. October 3 – Las Vegas Motor Speedway
11. October 24 – Talladega Superspeedway
12. November 7 – Homestead-Miami Speedway
With stops at legendary venues such as Darlington Raceway, Indianapolis Motor Speedway, and Talladega Superspeedway, Harrison Burton and Sam Hunt Racing’s No. 24 GR Supra will attract attention across the series.
Looking Ahead to the Upcoming Season
Sam Hunt Racing continues to seek additional marketing and partnership opportunities for the No. 24 team as the 2026 season approaches. Any new developments or updates regarding the SHR partnership lineup will be released as available. This highly-anticipated alliance between Harrison Burton, Dead On Tools, and Sam Hunt Racing stands out as a promising highlight in the ongoing evolution of the NOAPS series and showcases the kind of collaborations that drive excitement and innovation throughout the sport.
